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Black Long Sleeve Maxi Dress

Fail

An estimated 22.5% of orders come back, so Black Long Sleeve Maxi Dress is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$22K/yr442K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
26%top-5 click share · 17 brands · 24 sellers

Flapen Score

Black Long Sleeve Maxi Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Long Sleeve Maxi Dress is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Long Sleeve Maxi Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Black Long Sleeve Maxi Dress 442K times last year and spent an estimated $22K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
0.1%
Market size, estimated
$22Ka year
Top search term
btfbm148K searches a year

02 · Price

A sale here is worth $32.83.

Listings sell for $32.83 on average, from $9.64 to $52.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.83 that is $0 to $3K a year per listing.

Average price
$32.83inside the $15 to $100 sweet spot
Price range
$9.64–$52.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
22.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,862 within Dresses. It carries 3,968 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#1,862in Dresses
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,968per listing
Listings tracked
104

04 · Newcomers

7 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black Long Sleeve Maxi Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

$0$435$870$1K$2K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

24

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 49%

Open market

7%

  • BTFBM82%
  • AUSELILY3%
  • PUMIEY3%
  • ZESICA2%
  • DB MOON2%
  • MEROKEETY1%
  • Open — no brand owns it (11 brands, 7%)

Demand

Black Long Sleeve Maxi Dress search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Black Long Sleeve Maxi Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • btfbm148K/yr
  • btfbm summer dresses for women20K/yr
  • black long sleeve maxi dress54K/yr
  • long sleeve black maxi dress36K/yr
  • btfbm summer maxi dresses for women8K/yr
  • black maxi dress long sleeve33K/yr
  • btfbm womens summer 2026 casual midi maxi dresses5K/yr
  • long sleeve long black dress29K/yr
  • long black dress long sleeve22K/yr
  • btfbm maxi dresses for women10K/yr

Reviews and returns

What reviews say buyers love and hate about Black Long Sleeve Maxi Dress

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
22.5%of orders come back
“Not a great fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Long Sleeve Maxi Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data