black long coat
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$51.22avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,176.52avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.27–$160.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 239K searches
Growth
Bad-90.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad16.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black long coat is a $0/yr Amazon United States market (239K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black long coat market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $13K–$26K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #3,192
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 11.6%
- Avg brand age
- 37 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
59 rising
Sellers
77
Top-5 brand share
28%
Top 20: 68%
Top-5 click share
18%
Top 20: 43%
Open market
68%
- GOLDLADIES7%
- ebossy7%
- IDEALSANXUN5%
- Tankaneo5%
- GRACE KARIN4%
- Fitouch4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -90.7% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 41.9×
Top black long coat search terms
- long lightweight jacket women8K/yr
- oversized coat13K/yr
- maxi coat16K/yr
- floor length coat12K/yr
- long fleece coat women14K/yr
- ankle length winter coats for women28K/yr
- ankle length coat13K/yr
- floor length coats for women14K/yr
- full length puffer coat women12K/yr
- long parka10K/yr
Top black long coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOLDLADIES Womens Winter Coat Long Waterproof Parka - Warm Snow Jacket for Women Windproof Winter Jacket with Hood Heavy Duty Cold Weather Outerwear
GOLDLADIES$43.324.5★1,167 rev
ebossy Womens Double Breasted Duster Trench Coat Slim Full Length Maxi Long Overcoat (Large Black)
ebossy$64.344.4★2,000 rev
GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black S
GRACE KARIN$23.024.5★385 rev
Fitouch Womens Waukee Long Down Parka | 750+ Fill Power Insulation Outwear | Full-Length Jacket | Water-resistantg Puffer Coat| BalanceWarmer Ratio| Black | Size M
Fitouch$158.444.4★889 rev
LETDIOSTO Cropped Blazers for Women XS-XL Black
LETDIOSTO$26.804.2★120 rev
Newest
by launch dateGRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black S
GRACE KARIN$23.02385 rev
ANYIELIEMO Womens Extra Long Thickened Down Jacket with Thermal Lining Full Length Winter Puffer Down Coat with Hem Slit (US Alpha XX-Large Regular Regular Navy Blue)
ANYIELIEMO$138.7714 rev
LETDIOSTO Cropped Blazers for Women XS-XL Black
LETDIOSTO$26.80120 rev
utcoco Womens Long Double Breasted Coat Elegant Formal Wool Blend Warm Overcoat (Large Black)
utcoco$43.019 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White XX-Large
Amazon Essentials$36.02528 rev
Trending
90-day click momentumAmazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White XX-Large
Amazon Essentials$36.024.5★
GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black S
GRACE KARIN$23.024.5★
LETDIOSTO Cropped Blazers for Women XS-XL Black
LETDIOSTO$26.804.2★
AYIFU Womens Maxi Cardigan Lightweight Long Sleeve Open Front Casual Cardigans Duster with Pockets (Black M)
AYIFU$14.874.5★
IDEALSANXUN Linen Jackets for Women 2026 Spring Summer Trench Coat Casual Lightweight Long Blazers Cardigan Tops Khaki M
IDEALSANXUN$37.004.0★
What buyers say about black long coat
What buyers praise and complain about, mined from review topics.What buyers love
“It fits as expected”
“Warm coat”
“Excellent Quality”
“I love it's lightweight”
“Great Value”
“Really comfortable”
“It's soft”
“It's flattering”
“The color was accurate”
“Great material”
What buyers complain about
“EXTREMELY LONG”
“Poor material”
“Poor quality”
“the zipper can be a little tricky at times”
“Came with chemical smell”
“Image is deceptive”
“Not very thick”
“Sleeves are nice and long”
“the color is a bit deceiving”
“Did arrive a little wrinkled”
Top return reasons
Common questions
- Is black long coat profitable to sell on Amazon United States?
- The niche generates $0/yr across 90 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -90.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the black long coat niche?
- 59 brands and 77 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in black long coat?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 16.4% — above our launch gate.
- When does demand for black long coat peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 41.9× the quietest.
- What does it cost to enter the black long coat niche?
- Listings span $10.27–$160.48; the average listing price is $51.22 (sweet spot $15–$100). The average incumbent carries 1,177 reviews — the moat a new listing must climb.