Black Long Coat

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -90.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

-90.7%

Conversion, latest week

0.0%

Market size, estimated

$0a year

Peak month

December41.9× the quietest month

Top search term

long lightweight jacket women8K searches a year

Listings sell for $51.22 on average, from $10.27 to $160.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $51.22 that is $0 to $5K a year per listing.

Average price

$51.22inside the $15 to $100 sweet spot

Price range

$10.27–$160.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

16.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #3,192 within Coats, Jackets & Vests. It carries 1,177 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

11.6%

Average rank

#3,192in Coats, Jackets & Vests

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,177per listing

Listings tracked

90

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months