Black Leotard
FailShoppers spend an estimated $30K a year here, so Black Leotard is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $30K/yr69K searches / yr
- 90-day growth
- +30.3%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 23 sellers
Flapen Score
Black Leotard against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Leotard is stronger. Inside it, weaker.
Market
The Black Leotard market on Amazon at a glance
Shoppers on Amazon United States searched for Black Leotard 69K times last year and spent an estimated $30K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +30.3%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $30Ka year
- Peak month
- September6.7× the quietest month
- Top search term
- toddler black leotard19K searches a year
02 · Price
A sale here is worth $13.14.
Listings sell for $13.14 on average, from $6.53 to $18.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.14 that is $0 to $1K a year per listing.
- Average price
- $13.14under the $15 to $100 sweet spot
- Price range
- $6.53–$18.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 6.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #75 within Dance. It carries 1,646 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #75in Dance
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,646per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Black Leotard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stelle Leotard for Girls Black Ballet Dance Leotard Gymnastics Outfits with Bow Back (Toddler/Little/Big Kids) (Black 4-5 Years)
- Price
- $14.06
- Rating
- 4.8/5
- Reviews
- 4,176
- Age
- 6y ago

Mecceos Ballet Leotards Basic Short Sleeve for Toddler Girls Dance Gymnastics Outfits (Black 4-6 Years MEAM-278)
- Price
- $12.17
- Rating
- 4.8/5
- Reviews
- 470
- Age
- 2y ago

Stelle Ballet Leotards for Girls Toddler Dance Dress Outfit Combo with Skirt and Tights (Toddler/Little Kid/Big Kid)(Black (Adjustable Tie) 85)
- Price
- $16.95
- Rating
- 4.7/5
- Reviews
- 2,073
- Age
- 7y ago

Stelle Girls Leotards Black Ballet Dance Leotards Ruffle Short Sleeve Gymnastics Outfits (Black 85)
- Price
- $13.90
- Rating
- 4.8/5
- Reviews
- 4,579
- Age
- 8y ago

MdnMd Girls Dance Dress Ballet Leotards Dresses for Toddler Ballerina Outfit Skirt Hollow Knot Back Flutter Sleeve Dress (Black 4-6 Years)
- Price
- $12.83
- Rating
- 4.9/5
- Reviews
- 131
- Age
- 2y ago
Trending
estimated 90-day click momentum
iMucci Leotards for Girls Black Leotard for Girls Ballet Leotard Dance Gymnastics Leotards for Toddler Short Sleeve Bodysuit 2-14 Years
- Price
- $9.83
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 9mo ago

Stelle Black Leotard for Girls Gymnastics Tank Leotards Ballet Dance Outfits (Black 6-7Y)
- Price
- $16.96
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 6mo ago

Stelle Ballet Leotards for Girls Gymnastics Dancewear (Black 2-4T)
- Price
- $16.80
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 6mo ago

WEGETIT Leotards for Girls Gymnastics Black Sleeveless Leotard Toddler Dance Tank top Kids Ballet Bodysuit (Black 10-12 Years)
- Price
- $12.67
- Rating
- 4.4/5
- Reviews
- 569
- Age
- 8y ago

iMucci Leotards for Girls Black Leotard for Girls Ballet Leotard Dance Gymnastics Leotards for Toddler Short Sleeve Bodysuit 2-14 Years
- Price
- $9.90
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 9mo ago
Newest
by launch date
Stelle Black Leotard for Girls Gymnastics Tank Leotards Ballet Dance Outfits (Black 6-7Y)
- Price
- $16.96
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 6mo ago

Stelle Ballet Leotards for Girls Gymnastics Dancewear (Black 2-4T)
- Price
- $16.80
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 6mo ago

iMucci Leotards for Girls Black Leotard for Girls Ballet Leotard Dance Gymnastics Leotards for Toddler Short Sleeve Bodysuit 2-14 Years
- Price
- $9.83
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 9mo ago

iMucci Leotards for Girls Black Leotard for Girls Ballet Leotard Dance Gymnastics Leotards for Toddler Short Sleeve Bodysuit 2-14 Years
- Price
- $9.90
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 9mo ago

Century Star Black Long Sleeve Leotards for Girls 2-14 Years - Ballet Dance Leotards for Toddler Girls Gymnastics Ballerina Kids Outfits 2-4 Years XS
- Price
- $9.24
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 87%
Open market
16%
- Stelle41%
- MdnMd11%
- Mecceos11%
- WEGETIT10%
- iMucci6%
- Daydance4%
- Open — no brand owns it (7 brands, 16%)
Demand
Black Leotard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.7×
Search terms
Top Black Leotard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler black leotard19K/yr
- black leotard toddler23K/yr
- black toddler leotard11K/yr
- black leotard 4t6K/yr
- black tank leotard girls4K/yr
- black leotard 5t6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Leotard
We read the reviews and the return reasons for every product selling here.
“Way too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Leotard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









