Is black leotard profitable to sell on Amazon United States?

The niche generates $30K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Skip it (39/100).

How competitive is the black leotard niche?

13 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in black leotard?

Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 6.8% — above our launch gate.

When does demand for black leotard peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 6.7× the quietest.

What does it cost to enter the black leotard niche?

Listings span $6.53–$18.90; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 1,646 reviews — the moat a new listing must climb.

black leotard

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.14

avg listing price — sweet spot $15–$100

Growth

Good+30.3%

90-day search growth — must beat 0% to launch

Review moat

Okay1,646.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.53–$18.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Market size

Bad$30K

$30K/yr · 69K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, black leotard is a $30K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black leotard market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $33K–$39K; units × avg price
Conversion rate: 3.3%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.9%
Avg brand age: 44 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

16%

Stelle41%
MdnMd11%
Mecceos11%
WEGETIT10%
iMucci6%
Daydance4%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.7×

Open Trend

Top black leotard search terms

toddler black leotard19K/yr +34.5%3.4% conv.
black leotard toddler23K/yr -0.1%2.9% conv.
black toddler leotard11K/yr +17.7%2.4% conv.
black leotard 4t6K/yr +98.9%5.0% conv.
black tank leotard girls4K/yr +94.7%2.4% conv.
black leotard 5t6K/yr +45.8%5.0% conv.

All search terms

Top black leotard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stelle Leotard for Girls Black Ballet Dance Leotard Gymnastics Outfits with Bow Back (Toddler/Little/Big Kids) (Black 4-5 Years)

Stelle$14.064.8★4,176 rev

Mecceos Ballet Leotards Basic Short Sleeve for Toddler Girls Dance Gymnastics Outfits (Black 4-6 Years MEAM-278)

Mecceos$12.174.8★470 rev

Stelle Ballet Leotards for Girls Toddler Dance Dress Outfit Combo with Skirt and Tights (Toddler/Little Kid/Big Kid)(Black (Adjustable Tie) 85)

Stelle$16.954.7★2,073 rev

Stelle Girls Leotards Black Ballet Dance Leotards Ruffle Short Sleeve Gymnastics Outfits (Black 85)

Stelle$13.904.8★4,579 rev

MdnMd Girls Dance Dress Ballet Leotards Dresses for Toddler Ballerina Outfit Skirt Hollow Knot Back Flutter Sleeve Dress (Black 4-6 Years)

MdnMd$12.834.9★131 rev

Newest

by launch date

Stelle Black Leotard for Girls Gymnastics Tank Leotards Ballet Dance Outfits (Black 6-7Y)

Stelle$16.9639 rev

6mo ago

Stelle Ballet Leotards for Girls Gymnastics Dancewear (Black 2-4T)

Stelle$16.8036 rev

6mo ago

iMucci Leotards for Girls Black Leotard for Girls Ballet Leotard Dance Gymnastics Leotards for Toddler Short Sleeve Bodysuit 2-14 Years

iMucci$9.8361 rev

9mo ago

iMucci Leotards for Girls Black Leotard for Girls Ballet Leotard Dance Gymnastics Leotards for Toddler Short Sleeve Bodysuit 2-14 Years

iMucci$9.9061 rev

9mo ago

Century Star Black Long Sleeve Leotards for Girls 2-14 Years - Ballet Dance Leotards for Toddler Girls Gymnastics Ballerina Kids Outfits 2-4 Years XS

Century Star$9.24139 rev

1y ago

What buyers say about black leotard

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“The fit was accurate”

Quality-Overall24%

“Amazing quality”

Material Quality10%

“The material is thick, soft & comfortable”

Stretchability/Expandability/Elasticity7%

“The fabric has a nice amount of stretch”

Soft Feel7%

“Soft”

Comfort-Overall5%

“its comfortable”

Ease Of Use2%

“Simple”

Thickness1%

“The material is thick, soft & comfortable”

Value For Money1%

“great fit and quality for price”

Machine Wash Suitability1%

“Great leotard, its comfortable, its true to size, easy to put on, great after a wash”

What buyers complain about

Size-Overall24%

“Way too small”

Smell20%

“its smells like plastic”

Thickness7%

“Its thicker than I thought”

Transparency7%

“So not see through”

Top return reasons

Size-Overall63%

Length14%

Material Quality3%

Shoulder Fit3%

Chest Fit2%

Advertised Vs Actual Product2%