Black Lace Up Boots

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

378K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

0.1%

Market size, estimated

$24Ka year

Peak month

October3.3× the quietest month

Top search term

motorcycle boots for women36K searches a year

Listings sell for $58.85 on average, from $14.18 to $171.09. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $58.85 that is $0 to $6K a year per listing.

Average price

$58.85inside the $15 to $100 sweet spot

Price range

$14.18–$171.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

13.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #225 within Boots. It carries 3,689 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

4.6%

Average rank

#225in Boots

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,689per listing

Listings tracked

147

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months