black lace bra
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Price range
Great$9.82–$55.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,466.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay$177K$177K/yr · 1.4M searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black lace bra is a $177K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–May–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black lace bra market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $122K–$163K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #876
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 90%
- Out of stock
- 3.5%
- Avg brand age
- 48 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
35 flat
Sellers
43
Top-5 brand share
72%
Top 20: 95%
Top-5 click share
13%
Top 20: 33%
Open market
24%
- Avidlove43%
- DOBREVA15%
- Deyllo5%
- Victoria's Secret5%
- Smart & Sexy4%
- Wingslove4%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +6.7% search growth over the last 90 days.Peak months: Feb, May, Oct · busiest ÷ quietest = 2.8×
Top black lace bra search terms
- white lace bra241K/yr
- black lace bra338K/yr
- sheer bra191K/yr
- lace push up bra112K/yr
- brown lace bra42K/yr
- black lace push up bra57K/yr
- lacy bra31K/yr
- lace bra push up24K/yr
- push up lace bra26K/yr
- white lace push up bra39K/yr
Top black lace bra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.144.3★54 rev
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$14.634.3★54 rev
DOBREVA Womens Sexy Lace Push Up Plus Size Bra Sheer Balconette Underwire Unlined Black_Eyelash lace 36DD
DOBREVA$24.604.3★5,295 rev
Avidlove Womens Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie Black
Avidlove$14.704.2★859 rev
Avidlove Womens Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie White
Avidlove$14.794.2★859 rev
Newest
by launch dateAvidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.1454 rev
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$14.6354 rev
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.5954 rev
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.4154 rev
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$13.5154 rev
Trending
90-day click momentum
Avidlove Lace Bras for Women Sexy Balconette Lace Floral Bra Sheer Mesh Bras Unlined Underwire Lingerie Bra Black
Avidlove$19.194.0★
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$14.634.3★
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$13.514.3★
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.144.3★
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.594.3★
What buyers say about black lace bra
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“it fit as expected”
“It sticks well”
“Amazing quality”
“Good for the price”
“gentle on the skin”
“easy to use”
“The material is comfy”
“The style is flattering”
“Color is perfect”
What buyers complain about
“Weird fit”
“these havent stayed very sticky like others Ive had”
“Low quality even for the price”
“Not super comfortable”
“it makes me so itchy”
“Waste of money”
“I have a very small chest however there's not a lot of support in this”
“The bra has no padding”
“the strap came broken”
“thats my error because it says right on the description”
Top return reasons
Common questions
- Is black lace bra profitable to sell on Amazon United States?
- The niche generates $177K/yr across 183 tracked products. 9 of 67 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the black lace bra niche?
- 35 brands and 43 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in black lace bra?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 7.1% — above our launch gate.
- When does demand for black lace bra peak?
- Demand peaks in Feb–May–Oct; the busiest month runs 2.8× the quietest.
- What does it cost to enter the black lace bra niche?
- Listings span $9.82–$55.12; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 2,467 reviews — the moat a new listing must climb.