Black La Hat

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

0.3%

Market size, estimated

$302Ka year

Peak month

December1.2× the quietest month

Top search term

new era hats701K searches a year

Listings sell for $30.58 on average, from $11.04 to $46.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $30.58 that is $3K to $8K a year per listing.

Average price

$30.58inside the $15 to $100 sweet spot

Price range

$11.04–$46.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.0%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,200 within Baseball Caps. It carries 5,622 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

95%

Out of stock, average day

2.8%

Average rank

#2,200in Baseball Caps

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

5,622per listing

Listings tracked

77

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months