black la hat
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.58avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$11.04–$46.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$302K$302K/yr · 3.8M searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,621.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black la hat is a $302K/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
black la hat market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $306K–$382K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,200
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 53%
- Out of stock
- 2.8%
- Avg brand age
- 42 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
140
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
26%
Top 20: 59%
Open market
7%
- New Era67%
- 4718%
- Born to Love3%
- Falari2%
- Flexfit2%
- Urban Effort2%
- Open — no brand owns it (9 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top black la hat search terms
- new era hats701K/yr
- gorras new era originales613K/yr
- new era542K/yr
- gorras new era374K/yr
- 47 hat219K/yr
- gorra new era235K/yr
- new era cap146K/yr
- 47 brand hat160K/yr
- gorras para hombres originales new era111K/yr
- 47 clean up hat64K/yr
Top black la hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Khaki)
New Era$28.744.7★2,070 rev
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Black White)
New Era$34.704.7★2,349 rev
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Blue)
New Era$35.354.7★2,349 rev
New Era Authentic Pittsburgh Pirates Black & White 9Fifty Snapback OSFM Hat Cap- Adjustable
New Era$29.624.7★2,349 rev
New York Yankees 9TWENTY Red 920 Adjustable Cotton Hat Cap
New Era$33.944.7★708 rev
Newest
by launch date
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Florida State Seminoles Red)
47$33.3974 rev
New Era 9FORTY A-Frame Snapback Blank Custom Cap with Performance Fit in Unique Color Options from the Icon of Sports and Streetwear Culture - BLK
New Era$31.7764 rev
Urban Effort Vintage Trucker hat - for Men Women Baseball Hat - Trendy Sports Snapback Closure for Your Style & Outdoors (Off White/Black)
Urban Effort$33.53246 rev
New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)
New Era$34.644,218 rev
New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Khaki)
New Era$28.742,070 rev
Trending
90-day click momentum
Knuckleheads Little Threads - Toddler Boy Baseball Cap - Snap Back Trucker Cap - Newborn Flat Brim Sun Hat (M 2-5 Years Bubba Brown)
Knuckleheads Little Threads$25.194.8★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★
New Era Authentic Pittsburgh Pirates Black & White 9Fifty Snapback OSFM Hat Cap- Adjustable
New Era$29.624.7★
Urban Effort Vintage Trucker hat - for Men Women Baseball Hat - Trendy Sports Snapback Closure for Your Style & Outdoors (Off White/Black)
Urban Effort$33.534.6★
New Era 9FORTY A-Frame Snapback Blank Custom Cap with Performance Fit in Unique Color Options from the Icon of Sports and Streetwear Culture - BLK
New Era$31.774.2★
What buyers say about black la hat
What buyers praise and complain about, mined from review topics.What buyers love
“fits like a glove”
“Excellent quality”
“the color is accurate”
“comfortable to wear”
“As advertised”
“Worth the money”
“Love it great material and very comfortable”
“Super cute and stylish”
“Its adjustable”
“Its decently breathable”
What buyers complain about
“And small”
“Different quality than before”
“color is darker than expected”
“Not lasting”
“Waste of money”
“it sort of loses it shape”
“Was not flexfit”
“it also looks used or just cheaply made with roughness on the edges”
“Not super comfy”
“it sticks up in front”
Top return reasons
Common questions
- Is black la hat profitable to sell on Amazon United States?
- The niche generates $302K/yr across 77 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the black la hat niche?
- 15 brands and 140 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in black la hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.0%.
- When does demand for black la hat peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the black la hat niche?
- Listings span $11.04–$46.30; the average listing price is $30.58 (sweet spot $15–$100). The average incumbent carries 5,622 reviews — the moat a new listing must climb.