Black Jewelry

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

2.0%

Market size, estimated

$378Ka year

Peak month

May4.7× the quietest month

Top search term

black necklace253K searches a year

Listings sell for $13.67 on average, from $5.75 to $38.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $13.67 that is $1K to $3K a year per listing.

Average price

$13.67under the $15 to $100 sweet spot

Price range

$5.75–$38.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,041 within Jewelry Sets. It carries 787 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#1,041in Jewelry Sets

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

787per listing

Listings tracked

71

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months