black jacket
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$28.33avg listing price — sweet spot $15–$100
Price range
Great$11.35–$51.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 1.1M searches
Review moat
Bad5,926.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.0%return rate — above 5% kills the launch gate
Growth
Bad-48.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black jacket is a $135K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black jacket market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $142K–$170K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 0.9%
- Avg brand age
- 39 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
61 rising
Sellers
117
Top-5 brand share
31%
Top 20: 73%
Top-5 click share
20%
Top 20: 48%
Open market
64%
- Amazon Essentials9%
- MAGCOMSEN8%
- PRETTYGARDEN5%
- Dqbeng5%
- Meanzoo5%
- Sampeel5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top black jacket search terms
- black jacket women668K/yr
- womens black jacket122K/yr
- black jacket for women46K/yr
- black jackets42K/yr
- black jackets for women45K/yr
- black womens jacket46K/yr
- black jackets for women trendy22K/yr
- chaqueta negra mujer21K/yr
- women black jacket31K/yr
- jacket with inside pockets10K/yr
Top black jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Meanzoo Womens Scrubs Jacket Zip Front Warm-up Jacket(Black Medium)
Meanzoo$27.124.4★909 rev
Sampeel Black Faux Leather Jacket Women Baggy Oversized Motorcycle Bomber Coats 2025 Fall Going Out Outfits Winter Clothes M
Sampeel$38.494.4★1,152 rev
Ahlaray Casual Black Blazer Jacket for Women Open Front Long Sleeve Work Office Large
Ahlaray$21.803.9★924 rev
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L
MAGCOMSEN$22.344.4★3,585 rev
FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium
FOLUNSI$26.333.7★315 rev
Newest
by launch date
Wrangler Authentics Womens Stretch Denim Jacket Black Large
Wrangler Authentics$40.1223,529 rev
HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S
HOTOUCH$25.85158 rev
FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium
FOLUNSI$26.33315 rev
UEAL Bomber Jacket Women Trendy Early Fall Fashion Full Zip Light Cropped Jackets 2026 Medium Black
UEAL$27.60414 rev
PerZeal Zip Up Sweatshirts for Women Casual Outfits Cardigan Outerwear Trendy Fall Winter Jackets Coat Black XX-Large
PerZeal$19.22337 rev
Trending
90-day click momentumHOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S
HOTOUCH$25.854.5★
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Black XX-Large
Amazon Essentials$14.784.4★
Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Black-M)
Dqbeng$40.664.5★
FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium
FOLUNSI$26.333.7★
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black M
MAGCOMSEN$21.774.4★
What buyers say about black jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“The quality was solid”
“I love these lightweight jackets for almost everything”
“Comfy and warm”
“Keeps me warm”
“Buttery soft”
“the colors are beautiful”
“Material is soft”
“Good deal”
“Cute style”
What buyers complain about
“Not a good fit”
“Cheaply made”
“Zipper defective”
“Not good material”
“no pockets”
“Very short and thin material”
“Super thin”
“the fish smell is awful”
“The color is off”
“not as described”
Top return reasons
Common questions
- Is black jacket profitable to sell on Amazon United States?
- The niche generates $135K/yr across 112 tracked products. 10 of 22 products launched in the last 360 days are still selling. 90-day search growth is -48.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the black jacket niche?
- 61 brands and 117 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in black jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 11.0% — above our launch gate.
- When does demand for black jacket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the black jacket niche?
- Listings span $11.35–$51.87; the average listing price is $28.33 (sweet spot $15–$100). The average incumbent carries 5,926 reviews — the moat a new listing must climb.