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Black Hood

Maybe

The top 5 brands take only 44% of clicks. But shoppers spend an estimated $25K a year here, so Black Hood is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$25K/yr77K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
37%top-5 click share · 36 brands · 100 sellers

Flapen Score

Black Hood against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Hood is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Hood market on Amazon at a glance

Shoppers on Amazon United States searched for Black Hood 77K times last year and spent an estimated $25K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
1.9%
Market size, estimated
$25Ka year
Peak month
October10.1× the quietest month
Top search term
black hood58K searches a year

02 · Price

A sale here is worth $16.74.

Listings sell for $16.74 on average, from $5.46 to $34.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.74 that is $0 to $2K a year per listing.

Average price
$16.74inside the $15 to $100 sweet spot
Price range
$5.46–$34.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #2,234 within Robes, Capes & Jackets. It carries 3,800 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
10.2%
Average rank
#2,234in Robes, Capes & Jackets
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
3,800per listing
Listings tracked
42

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Black Hood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

100

Top-5 brand share

44%

Top 20: 89%

Top-5 click share

37%

Top 20: 83%

Open market

51%

  • Brand 113%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Black Hood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.1×

Search terms

Top Black Hood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black hood58K/yr
  • executioner hood17K/yr
  • plague doctor hood3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Hood

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Hood questions

Answered from the same tracked data.