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Black Heeled Boots

Fail

Demand is soft, at -59.6% this quarter, so Black Heeled Boots is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$25K/yr428K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
27%top-5 click share · 36 brands · 61 sellers

Flapen Score

Black Heeled Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Heeled Boots is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Heeled Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Black Heeled Boots 428K times last year and spent an estimated $25K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
0.1%
Market size, estimated
$25Ka year
Peak month
October8.6× the quietest month
Top search term
black going out boots56K searches a year

02 · Price

A sale here is worth $57.85.

Listings sell for $57.85 on average, from $28.76 to $192.69. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.85 that is $0 to $6K a year per listing.

Average price
$57.85inside the $15 to $100 sweet spot
Price range
$28.76–$192.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
20.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #414 within Boots. It carries 764 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#414in Boots
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
764per listing
Listings tracked
69

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Heeled Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

61

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

27%

Top 20: 57%

Open market

45%

  • Brand 117%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Black Heeled Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×

Search terms

Top Black Heeled Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black going out boots56K/yr
  • black pointed toe boots83K/yr
  • steve madden booties50K/yr
  • sexy black boots23K/yr
  • steve madden ankle boots23K/yr
  • steve madden boot16K/yr
  • steve madden boots women21K/yr
  • sexy black boots for women14K/yr
  • steve madden booties for women13K/yr
  • steven madden boots for women20K/yr

Reviews and returns

What reviews say buyers love and hate about Black Heeled Boots

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
20.1%of orders come back
“super tight”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Heeled Boots questions

Answered from the same tracked data.