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Black Heart Sunglasses

Fail

Prices span $4.94–$16.11, mostly outside the sweet spot, so Black Heart Sunglasses is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$42K/yr63K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
75%top-5 click share · 12 brands · 14 sellers

Flapen Score

Black Heart Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Heart Sunglasses is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Heart Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Black Heart Sunglasses 63K times last year and spent an estimated $42K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
7.4%
Market size, estimated
$42Ka year
Peak month
October3.5× the quietest month
Top search term
black heart sunglasses45K searches a year

02 · Price

A sale here is worth $9.09.

Listings sell for $9.09 on average, from $4.94 to $16.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.09 that is $909 to $2K a year per listing.

Average price
$9.09under the $15 to $100 sweet spot
Price range
$4.94–$16.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$909–$2K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #6,502 within Sunglasses & Eyewear Accessories. It carries 600 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#6,502in Sunglasses & Eyewear Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
600per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Heart Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

17%

  • Brand 159%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Black Heart Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.5×

Search terms

Top Black Heart Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black heart sunglasses45K/yr
  • black heart glasses10K/yr
  • black heart shaped sunglasses4K/yr
  • black heart sunglasses bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Heart Sunglasses

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
3.7%of orders come back
“comfortable”
A buyer, on “Comfort-Overall”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black Heart Sunglasses questions

Answered from the same tracked data.