Black Head Scarf

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

597K

Growth, 90 days vs prior 90

+59.9%

Conversion, latest week

2.1%

Market size, estimated

$118Ka year

Peak month

June2.3× the quietest month

Top search term

scarf headband101K searches a year

Listings sell for $9.27 on average, from $4.09 to $14.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $9.27 that is $927 to $2K a year per listing.

Average price

$9.27under the $15 to $100 sweet spot

Price range

$4.09–$14.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$927–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #956 within Scarves & Wraps. It carries 2,933 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#956in Scarves & Wraps

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,933per listing

Listings tracked

60

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months