Black Hat Women

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

2.1%

Market size, estimated

$108Ka year

Peak month

October1.5× the quietest month

Top search term

gorras para mujer originales129K searches a year

Listings sell for $18.63 on average, from $7.56 to $147.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.63 that is $0 to $2K a year per listing.

Average price

$18.63inside the $15 to $100 sweet spot

Price range

$7.56–$147.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #232 within Baseball Caps. It carries 4,351 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#232in Baseball Caps

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

4,351per listing

Listings tracked

83

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months