Black Halloween Dress

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

478K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

0.2%

Market size, estimated

$35Ka year

Peak month

October38.5× the quietest month

Top search term

witch dress for women165K searches a year

Listings sell for $38.63 on average, from $9.43 to $72.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $38.63 that is $0 to $4K a year per listing.

Average price

$38.63inside the $15 to $100 sweet spot

Price range

$9.43–$72.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

18.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #36,110 within Dresses. It carries 396 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

11.9%

Average rank

#36,110in Dresses

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

396per listing

Listings tracked

94

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months