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Black Fitted Hat

Fail

Buyers convert on only 1.3% of searches, so Black Fitted Hat is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$88K/yr302K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
22%top-5 click share · 35 brands · 161 sellers

Flapen Score

Black Fitted Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Fitted Hat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fitted Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Black Fitted Hat 302K times last year and spent an estimated $88K. The top 5 brands take 63% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
1.3%
Market size, estimated
$88Ka year
Peak month
August1.3× the quietest month
Top search term
black fitted hat64K searches a year

02 · Price

A sale here is worth $23.10.

Listings sell for $23.10 on average, from $8.29 to $44.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.10 that is $0 to $2K a year per listing.

Average price
$23.10inside the $15 to $100 sweet spot
Price range
$8.29–$44.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #666 within Baseball Caps. It carries 5,016 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
93%
Out of stock, average day
0.4%
Average rank
#666in Baseball Caps
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,016per listing
Listings tracked
94

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Fitted Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

161

Top-5 brand share

63%

Top 20: 90%

Top-5 click share

22%

Top 20: 49%

Open market

32%

  • Brand 122%
  • Brand 218%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Black Fitted Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Fitted Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black fitted hat64K/yr
  • 59fifty fitted hats for men49K/yr
  • 7 5/8 fitted hats for men29K/yr
  • 7 3/4 fitted hats for men23K/yr
  • 7 7/8 fitted hats for men15K/yr
  • 7 3/8 fitted hats for men17K/yr
  • gorras cerradas14K/yr
  • gorras cerradas para hombres originales12K/yr
  • fitted baseball hats15K/yr
  • gorra cerrada para hombres11K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fitted Hat

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Tight squeeze”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Fitted Hat questions

Answered from the same tracked data.