black fitted hat
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.10avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$8.29–$44.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,016avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 302K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black fitted hat is a $88K/yr Amazon United States market (302K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
black fitted hat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $69K–$92K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #666
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 69%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
161
Top-5 brand share
63%
Top 20: 90%
Top-5 click share
22%
Top 20: 49%
Open market
32%
- New Era22%
- Flexfit18%
- Lids10%
- KBETHOS7%
- Falari5%
- CHOK.LIDS5%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top black fitted hat search terms
- black fitted hat64K/yr
- 59fifty fitted hats for men49K/yr
- 7 5/8 fitted hats for men29K/yr
- 7 3/4 fitted hats for men23K/yr
- 7 7/8 fitted hats for men15K/yr
- 7 3/8 fitted hats for men17K/yr
- gorras cerradas14K/yr
- gorras cerradas para hombres originales12K/yr
- fitted baseball hats15K/yr
- gorra cerrada para hombres11K/yr
Top black fitted hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flexfit Mens Wooly Combed Twill Fitted Baseball Cap Black Large-X-Large
Flexfit$11.804.6★48,362 rev
Flexfit Mens On Field Pro-Baseball Cap Black Large-X-Large
Flexfit$12.484.6★3,496 rev
CHCHOK.LIDS Flat Bill Visor Classic Snapback Hat Blank Adjustable Brim High Top End Trendy Color Style Plain Tone Baseball Cap (Black)
CHOK.LIDS$15.104.5★6,859 rev
Falari Snapback Hat Cap Hip Hop Style Flat Bill Blank Solid Color Adjustable Size G201-01-Black
Falari$10.074.4★6,659 rev
Lids Blank Full Court w/Colored Under Visor Fitted Cap Black/Grey 7 1/8
Lids$26.264.4★231 rev
Newest
by launch date
Lids Blank Full Court w/Colored UV Fitted Cap Flat Bill Hat for Men & Women Comfortable Fit Premium Everyday Style
Lids$27.03231 rev
Artexia Baseball Cap 100% Cotton Hats for Men Hats for Women Cooling Performance Womens Baseball Caps Black Baseball
Artexia$9.341,748 rev
XL Hats for Men Big Head Large Snapback Oversized Baseball Cap Trucker Golf Hat
Varpepe$19.27265 rev
CHCHOK.LIDS Flat Bill Visor Classic Snapback Hat Blank Adjustable Brim High Top End Trendy Color Style Plain Tone Baseball Cap (Black)
CHOK.LIDS$15.106,859 rev
New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)
New Era$34.644,218 rev
Trending
90-day click momentum
Premium Fitted Flat Brim Hat Mens Baseball Cap True to Size Timeless Street Urban Style 10 Sizes Multiple Colors (US Numeric 7 1/2 Red)
Stitch and Bill$12.944.2★
Lids Blank Full Court w/Colored UV Fitted Cap Flat Bill Hat for Men & Women Comfortable Fit Premium Everyday Style
Lids$27.034.4★
Lids Blank Full Court w/Colored Under Visor Fitted Cap Black/Grey 7 1/8
Lids$26.264.4★
XL Hats for Men Big Head Large Snapback Oversized Baseball Cap Trucker Golf Hat
Varpepe$19.274.3★
Nike Classic Fit Hat
Nike$26.154.6★
What buyers say about black fitted hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as advertised”
“Great quality gift for my son”
“Good for the price”
“As advertised”
“Very comfortable”
“This stretcher is the ticket to a comfortable fit”
“I love black so this is perfect”
“Good material”
“Breathes well”
“Easy to use”
What buyers complain about
“Tight squeeze”
“Not the same quality”
“Bad shape”
“low-quality material”
“Very strong smell”
“Not super comfy”
“They look bleached”
“Its a waste of money”
“it shouldve been a little bit tighter with the stretch for large extra large”
“I had it in there slightly off center so it looks a little bumpy in pictures”
Top return reasons
Common questions
- Is black fitted hat profitable to sell on Amazon United States?
- The niche generates $88K/yr across 94 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the black fitted hat niche?
- 35 brands and 161 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in black fitted hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 3.8%.
- When does demand for black fitted hat peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the black fitted hat niche?
- Listings span $8.29–$44.73; the average listing price is $23.10 (sweet spot $15–$100). The average incumbent carries 5,016 reviews — the moat a new listing must climb.