black eye mask
Worth a lookShows a sweet-spot price point ($19.97 avg), but weak search conversion (2.0%) keeps it on the watch list.
Avg price
Great$19.97avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$4.27–$61.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$268K$268K/yr · 662K searches
Review moat
Okay3,379.96avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black eye mask is a $268K/yr Amazon United States market (662K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
black eye mask market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $300K–$399K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #7,889
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 63%
- Out of stock
- 12.3%
- Avg brand age
- 47 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
66
Top-5 brand share
73%
Top 20: 93%
Top-5 click share
31%
Top 20: 68%
Open market
25%
- Disguise39%
- Disney24%
- AIMIKE4%
- Nackiy4%
- Furutonhe3%
- Yilistore3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.6×
Top black eye mask search terms
- incredibles costume184K/yr
- incredibles54K/yr
- black eye mask58K/yr
- the incredibles costume50K/yr
- eye mask costume20K/yr
- black eye mask costume25K/yr
- bandit mask21K/yr
- black superhero mask13K/yr
- family incredibles halloween costumes11K/yr
- costume eye mask5K/yr
Top black eye mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Women Mrs. Incredible Classic Adult Sized Costumes Red XL 18-20 US
Disguise$26.754.0★3,163 rev
Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US
Disney$19.034.6★3,931 rev
Disguise The Incredibles Mr. Incredible Deluxe Costume Official The Incredibles Costume for Adults X-Large (42-46)
Disguise$61.174.4★1,962 rev
Disguise The Incredibles Violet Classic Costume Official The Incredibles Costume for Girls Small (4-6x)
Disguise$18.884.6★1,915 rev
Disguise The Incredibles Jack Jack Costume Officially Licensed The Incredibles Costume for Infants Monthts (12-18)
Disguise$25.494.6★1,349 rev
Newest
by launch date
Womens Mrs Incredible Costume | Adult Superhero Jumpsuit with Gloves and Mask Disney Halloween Outfit X-Large
Fun Costumes$43.2837 rev
Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US
Disney$19.033,931 rev
SpareCruise Superhero Black Eye Masks - Felt Halloween Dress Up Masks Adjustable Black Masks with Elastic Rope - Great Party Cosplay Accessory - for Superhero Bandit Thief Adult Kids (2 Pcs)
SpareCruise$7.35105 rev
Yilistore 2 Pieces Black Felt Eye Mask Halloween Costumes Masquerade Half Mask Cosplay Party Supplies for Adult Kids
Yilistore$5.1984 rev
Furutonhe Halloween Costume Eye Mask Masquerade Hero Mask Cosplay Party Dress up Accessories Black for Bandit Robber Bat Barnacle
Furutonhe$6.89204 rev
Trending
90-day click momentum
Disney The Incredibles Jack-Jack Baby Boys Footie Bodysuit and Cap Set for Newborn and Infant
Disney$26.724.4★
Disney Pixar Incredibles Logo Boys T-Shirt
Fifth Sun$14.845.0★
Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US
Disney$19.034.6★
Nackiy Long Black Opera Gloves for Women 1920s Satin Stretchy Elbow Length Party Gloves Costumes Bridal 20inch
Nackiy$6.664.4★
Disney Pixar The Incredibles Logo Symbol Costume T-Shirt(30/1 Red XXXL)
Disney$19.624.6★
What buyers say about black eye mask
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable on your face”
“Best Sleep Mask”
“Best quality”
“Silky smooth”
“secure fit”
“Useful in helping my dry eyes”
“Good for the price”
“Very comfortable and adjustable”
“Works perfectly”
“Arrived as described”
What buyers complain about
“Big and bulky”
“irritated my sleep”
“It was uncomfortable”
“the strap is uncomfortable”
“Quality control questionable”
“Falling apart”
“Not worth it”
“The nose part isn't thick enough”
“Bad material”
“Cant see”
Top return reasons
Common questions
- Is black eye mask profitable to sell on Amazon United States?
- The niche generates $268K/yr across 54 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the black eye mask niche?
- 30 brands and 66 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in black eye mask?
- Top complaints mined from reviews: Size-Overall, Sleep Quality, Comfort-Overall. The return rate is 2.4%.
- When does demand for black eye mask peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 21.6× the quietest.
- What does it cost to enter the black eye mask niche?
- Listings span $4.27–$61.17; the average listing price is $19.97 (sweet spot $15–$100). The average incumbent carries 3,380 reviews — the moat a new listing must climb.