Black Earmuffs

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -95.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-95.2%

Conversion, latest week

1.7%

Market size, estimated

$35Ka year

Peak month

December106.5× the quietest month

Top search term

black earmuffs34K searches a year

Listings sell for $14.15 on average, from $7.99 to $24.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.15 that is $4K to $7K a year per listing.

Average price

$14.15under the $15 to $100 sweet spot

Price range

$7.99–$24.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

9.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #25 within Earmuffs. It carries 2,251 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#25in Earmuffs

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,251per listing

Listings tracked

12

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months