Black Durag

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

8.1%

Market size, estimated

$43Ka year

Top search term

black durag31K searches a year

Listings sell for $9.78 on average, from $4.29 to $19.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.78 that is $978 to $2K a year per listing.

Average price

$9.78under the $15 to $100 sweet spot

Price range

$4.29–$19.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$978–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #942 within Skullies & Beanies. It carries 1,854 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#942in Skullies & Beanies

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,854per listing

Listings tracked

28

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months