Black Dresses for Women

Shoppers searched for this 155.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

155.5M

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

0.1%

Market size, estimated

$6.7Ma year

Peak month

September1.9× the quietest month

Top search term

wedding guest dresses for women16.5M searches a year

Listings sell for $43.18 on average, from $8.21 to $264.75. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 100 to 250 of them. At $43.18 that is $4K to $11K a year per listing.

Average price

$43.18inside the $15 to $100 sweet spot

Price range

$8.21–$264.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

21.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #464 within Dresses. It carries 1,714 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

0.7%

Average rank

#464in Dresses

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

1,714per listing

Listings tracked

720

290 products launched here in the last 12 months. 196 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

290

Successful launches

196Amazon's first-year sales bar

Average brand age

27 months