black dresses for women
Worth a lookShows a $6.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.7M$6.7M/yr · 155.5M searches
Competition
Incredible5%top-5 click share — an open shelf
Avg price
Incredible$43.18avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,714.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Price range
Okay$8.21–$264.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad21.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black dresses for women is a $6.7M/yr Amazon United States market (155.5M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Sep. Verdict: Worth a look — 62/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black dresses for women market data
- Units sold / yr
- 200K–250K
- avg 100–250/product
- Revenue / yr
- $8.6M–$10.8M
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #464
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 0.7%
- Avg brand age
- 27 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.Brands
157 falling
Sellers
184
Top-5 brand share
42%
Top 20: 68%
Top-5 click share
5%
Top 20: 14%
Open market
68%
- ZESICA12%
- PRETTYGARDEN7%
- MEROKEETY5%
- BTFBM4%
- KUTUMAI2%
- Memoriesea2%
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — +13.9% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Top black dresses for women search terms
- wedding guest dresses for women16.5M/yr
- wedding guest dress18.1M/yr
- graduation dress4.1M/yr
- cocktail dresses for women13.2M/yr
- formal dresses for women9.6M/yr
- vestidos elegantes de mujer para fiesta8.1M/yr
- black dresses for women9.0M/yr
- pink dress5.0M/yr
- dresses for wedding guest3.1M/yr
- mini dress3.8M/yr
Top black dresses for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BORIFLORS Womens Elegant Bodycon Ruched Maxi Cocktail Dress Mesh Sleeveless Mermaid Ruffle Beach Wedding Guest Long Dresses Small Baby Blue
BORIFLORS$41.233.9★265 rev
ZESICA Cocktail Wedding Guest Dresses for Women 2026 Summer Strapless Floral Bodycon Mesh Tube Formal Party Midi Dress Blue Medium
ZESICA$51.494.5★507 rev
MEROKEETY Summer Floral Wedding Guest Maxi Dress Women 2026 Vacation Formal Bodycon Spaghetti Strap Cocktail Party Long Dress Yellow Small
MEROKEETY$58.184.6★236 rev
KUTUMAI Off The Shoulder Maxi Long Dress Corset Ruched Bodycon Cocktail Formal Wedding Guest Dresses for Women Yellow M
KUTUMAI$56.324.3★1,281 rev
ZESICA Womens Summer Off Shoulder Floral Bodycon Maxi Dress 2026 Ruched Elegant Formal Cocktail Wedding Guest Long Dresses Dustyblue S
ZESICA$50.444.5★269 rev
Newest
by launch date
REORIA Summer Wedding Guest Maxi Dresses for Women Sleeveless Square Neck Sheer Mesh Ruched Bodycon Long Dress Trendy Clothes Shaved Chocolate Medium
REORIA$45.52116 rev
BORIFLORS Womens Elegant Bodycon Ruched Maxi Cocktail Dress Mesh Sleeveless Mermaid Ruffle Beach Wedding Guest Long Dresses Small Baby Blue
BORIFLORS$41.23265 rev
ZESICA Womens Sleeveless Floral Bodycon Maxi Dress 2026 Summer Ruched Mesh Wedding Guest Cocktail Party Dresses Dustyblue Small
ZESICA$50.50224 rev
ZESICA Womens Sleeveless Floral Bodycon Maxi Dress 2026 Summer Ruched Mesh Wedding Guest Cocktail Party Dresses Dustyblue Medium
ZESICA$50.38224 rev
ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Blue S
ZESICA$49.88211 rev
Trending
90-day click momentumZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Blue S
ZESICA$49.884.6★
BORIFLORS Womens Elegant Bodycon Ruched Maxi Cocktail Dress Mesh Sleeveless Mermaid Ruffle Beach Wedding Guest Long Dresses Small Baby Blue
BORIFLORS$41.233.9★
ZESICA Womens Summer Sleeveless Halter Midi Dress 2026 Off Shoulder High Waist Flowy Formal Wedding Guest Long Dresses Black Large
ZESICA$48.664.1★
SOLY HUX Womens Wedding Guest Dress Sundresses Ruffle Layered Halter Backless Flowy Formal Maxi Dresses Plain Yellow Small
SOLY HUX$67.344.1★
YMDUCH Womens Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress White Small
YMDUCH$35.914.2★
What buyers say about black dresses for women
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Fit”
“comfortable to wear”
“Flattering Style”
“This was every bit equal quality”
“Color is exact”
“a very comfortable material”
“Stretchy fabric”
“Great buy for the money”
“Its soft”
“As described”
What buyers complain about
“EXTREMELY LONG”
“Cheap Material”
“Not well made”
“Color not as expected”
“Not as described”
“little small in the chest”
“Not worth the price”
“Can see through it”
“lacks shape”
“Bad chemical smell”
Top return reasons
Common questions
- Is black dresses for women profitable to sell on Amazon United States?
- The niche generates $6.7M/yr across 720 tracked products. 196 of 290 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the black dresses for women niche?
- 157 brands and 184 sellers compete. The top 5 products take 5% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in black dresses for women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 21.9% — above our launch gate.
- When does demand for black dresses for women peak?
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the black dresses for women niche?
- Listings span $8.21–$264.75; the average listing price is $43.18 (sweet spot $15–$100). The average incumbent carries 1,714 reviews — the moat a new listing must climb.