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Black Dress Socks Women

Fail

Demand is soft, at -27.0% this quarter, so Black Dress Socks Women is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$86K/yr100K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
26%top-5 click share · 30 brands · 64 sellers

Flapen Score

Black Dress Socks Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Dress Socks Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Dress Socks Women market on Amazon at a glance

Shoppers on Amazon United States searched for Black Dress Socks Women 100K times last year and spent an estimated $86K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
6.7%
Market size, estimated
$86Ka year
Peak month
December6.2× the quietest month
Top search term
hanes black socks womens19K searches a year

02 · Price

A sale here is worth $12.89.

Listings sell for $12.89 on average, from $5.01 to $19.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.89 that is $1K to $3K a year per listing.

Average price
$12.89under the $15 to $100 sweet spot
Price range
$5.01–$19.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #169 within Athletic Socks. It carries 16,500 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#169in Athletic Socks
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
16,500per listing
Listings tracked
67

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Dress Socks Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

64

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

26%

Top 20: 62%

Open market

27%

  • Brand 133%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Black Dress Socks Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Black Dress Socks Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hanes black socks womens19K/yr
  • black athletic socks women10K/yr
  • black hanes socks women9K/yr
  • black sports socks women3K/yr
  • womens black athletic socks7K/yr
  • hanes black ankle socks women6K/yr
  • black running socks women4K/yr
  • hanes black socks women3K/yr
  • womens black crew socks size 9-115K/yr
  • black cotton crew socks women4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Dress Socks Women

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Thickness”
1.8%of orders come back
“Thin material”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Dress Socks Women questions

Answered from the same tracked data.