Black Dress Shirts for Men

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

+11.1%

Conversion, latest week

1.7%

Market size, estimated

$58Ka year

Peak month

October4.5× the quietest month

Top search term

black button down29K searches a year

Listings sell for $17.90 on average, from $12.39 to $35.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.90 that is $0 to $2K a year per listing.

Average price

$17.90inside the $15 to $100 sweet spot

Price range

$12.39–$35.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #235 within Button-Down Shirts. It carries 3,765 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#235in Button-Down Shirts

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,765per listing

Listings tracked

87

31 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

8Amazon's first-year sales bar

Average brand age

39 months