Is black dress for kids profitable to sell on Amazon United States?

The niche generates $125K/yr across 466 tracked products. 2 of 177 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the black dress for kids niche?

104 brands and 115 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in black dress for kids?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 14.2% — above our launch gate.

When does demand for black dress for kids peak?

Demand peaks in May–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the black dress for kids niche?

Listings span $6.89–$55.13; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 768 reviews — the moat a new listing must climb.

black dress for kids

Worth a look

Shows a fragmented shelf (top 5 take 6% of clicks), but high returns (14.2%) keeps it on the watch list.

Competition

Incredible6%

top-5 click share — an open shelf

Avg price

Great$21.10

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$6.89–$55.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good768.01

avg incumbent reviews — the moat a new listing must climb

Growth

Good+39.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$125K

$125K/yr · 384K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.2%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black dress for kids is a $125K/yr Amazon United States market (384K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black dress for kids market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $84K–$106K; units × avg price
Conversion rate: 1.5%
Avg BSR: #349
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 3.8%
Avg brand age: 35 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.

Brands

104 falling

Sellers

115

Top-5 brand share

46%

Top 20: 69%

Top-5 click share

Top 20: 18%

Open market

65%

Arshiner13%
Haloumoning11%
blibean5%
Vitatianle3%
Flypigs2%
Sinhoon2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.7% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top black dress for kids search terms

black and white dress for girls53K/yr +108.9%0.4% conv.
girls black and white dress40K/yr +64.8%0.4% conv.
toddler girl black dress48K/yr +10.6%0.8% conv.
black dress for girls 14-1620K/yr +100.3%1.1% conv.
girls black formal dress29K/yr -8.7%0.2% conv.
black and white girls dress16K/yr +47.4%0.3% conv.
black dress girls 14-1619K/yr +6.7%1.5% conv.
4t black dress18K/yr +10.2%2.7% conv.
black formal dress for girls15K/yr +10.4%0.2% conv.
5t black dress14K/yr +12.2%2.6% conv.

All search terms

Top black dress for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Haloumoning Girls Dress Summer Ruffle Sleeve Mesh A Line Casual Party Dresses with Pockets for Kids 4-14 Years Black

Haloumoning$15.244.7★709 rev

Vitianalie Girls Black White Floral A-Line Dress Short Sleeve Twirl Dress with Bow Kids Casual Dress 6 Years Black

Vitatianle$19.764.9★14 rev

Sinhoon Toddler Girl Tulle Dress Summer Ruffle Sleeveless Baby Girl Fashion Casual Dresses(black2 4T)

Sinhoon$17.844.7★1,805 rev

Arshiner Girls Contrast Mesh Puff Long Sleeve High Waist A Line Black Short Dress with Pockets 14-16 Years

Arshiner$27.724.6★2,276 rev

Haloumoning Girls Ruffle Sleeve Dresses Kids Summer Crewneck A Line Casual Dress 5-14 Years Black

Haloumoning$13.864.4★421 rev

Newest

by launch date

blibean Teen Girls Summer Dresses Big Kids Flower Girl Dress Sleeveless Formal Lace Tulle High Low Graduation Vestidos para Nias Size 14 15 16 Black

blibean$17.6968 rev

3mo ago

Vitianalie Girls Black White Floral A-Line Dress Short Sleeve Twirl Dress with Bow Kids Casual Dress 6 Years Black

Vitatianle$19.7614 rev

3mo ago

Haloumoning Toddler Baby Girl Dress Kids Ribbed Short Sleeve Crewneck Jersey Dress Summer Casual Dresses Black

Haloumoning$12.2741 rev

4mo ago

Coedody Tween Girls Sleeveless Summer Dress Kid Casual Beach Mini Loose Athletic Dresses Black 9-10 Years

Coedody$28.1145 rev

5mo ago

Verdusa Girls 3D Bow Cami Dress A Line Flowy Birthday Dress Cute Summer Outfits Black 10 Years

Verdusa$25.3519 rev

6mo ago

What buyers say about black dress for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall38%

“Fit great”

Quality-Overall11%

“Build quality is good with neat stitching”

Material Quality6%

“Excellent material”

Comfort-Overall6%

“Very comfy”

Advertised Vs Actual Product5%

“Just as advertised”

Value For Money5%

“Worth it”

Soft Feel4%

“soft fabric”

Shape/Style3%

“Beautiful dress”

Color3%

“The colors are beautiful”

Design-Overall2%

“the design is very pretty”

What buyers complain about

Size-Overall30%

“Ran small”

Quality-Overall8%

“Poor Quality”

Material Quality7%

“Cheap material”

Advertised Vs Actual Product4%

“Not like the picture”

Thickness3%

“It was just small for a child that was a little thick”

Allergies3%

“Itchy”

Wrinkles2%

“Came wrinkled obviously”

Length2%

“a little long”

Comfort-Overall2%

“the fabric was not comfortable and felt plastic-like”

Strap/String Quality1%

“First time my daughter put it on the strap broke”

Top return reasons

Size-Overall48%

Length12%

Chest Fit9%

Shoulder Fit5%

Material Quality5%

Waist Fit4%

Advertised Vs Actual Product3%