Black Derby Hat

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +159.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

396K

Growth, 90 days vs prior 90

+159.0%

Conversion, latest week

0.6%

Market size, estimated

$51Ka year

Top search term

kentucky derby169K searches a year

Listings sell for $22.07 on average, from $5.49 to $87.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $22.07 that is $0 to $2K a year per listing.

Average price

$22.07inside the $15 to $100 sweet spot

Price range

$5.49–$87.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #722 within Special Occasion Accessories. It carries 774 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

99%

Out of stock, average day

0.3%

Average rank

#722in Special Occasion Accessories

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

774per listing

Listings tracked

134

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months