Black Derby Hat
MaybeSearch demand grew +159.0% this quarter. But buyers convert on only 0.6% of searches, so Black Derby Hat is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 4561
- Market size
- $51K/yr396K searches / yr
- 90-day growth
- +159.0%search demand this quarter
- Competition
- 19%top-5 click share · 55 brands · 72 sellers
Flapen Score
Black Derby Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Derby Hat is stronger. Inside it, weaker.
Market
The Black Derby Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Black Derby Hat 396K times last year and spent an estimated $51K. The top 5 brands take 43% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +159.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 396K
- Growth, 90 days vs prior 90
- +159.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $51Ka year
- Top search term
- kentucky derby169K searches a year
02 · Price
A sale here is worth $22.07.
Listings sell for $22.07 on average, from $5.49 to $87.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $22.07 that is $0 to $2K a year per listing.
- Average price
- $22.07inside the $15 to $100 sweet spot
- Price range
- $5.49–$87.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #722 within Special Occasion Accessories. It carries 774 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 99%
- Out of stock, average day
- 0.3%
- Average rank
- #722in Special Occasion Accessories
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 774per listing
- Listings tracked
- 134
04 · Newcomers
2 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Black Derby Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
55 falling
Sellers
72
Top-5 brand share
43%
Top 20: 83%
Top-5 click share
19%
Top 20: 45%
Open market
52%
- Brand 116%
- Brand 29%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Black Derby Hat search demand
Weekly searches over the year. Pick a range.
Search terms
Top Black Derby Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kentucky derby169K/yr
- wide brim derby hats for women24K/yr
- wide brimmed derby hats for women20K/yr
- black derby hat23K/yr
- black kentucky derby hat12K/yr
- ladies church hats23K/yr
- church hats for women clearance15K/yr
- womens derby hats 20267K/yr
- luxury kentucky derby hats9K/yr
- derby hat decorations6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Derby Hat
We read the reviews and the return reasons for every product selling here.
“it was a little tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Derby Hat questions
Answered from the same tracked data.