Is black derby hat profitable to sell on Amazon United States?

The niche generates $51K/yr across 134 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +159.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the black derby hat niche?

55 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in black derby hat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 7.2% — above our launch gate.

What does it cost to enter the black derby hat niche?

Listings span $5.49–$87.07; the average listing price is $22.07 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.

black derby hat

Worth a look

Shows demand growing +159.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+159.0%

90-day search growth — must beat 0% to launch

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Great$22.07

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Price range

Great$5.49–$87.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good774.19

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Market size

Bad$51K

$51K/yr · 396K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, black derby hat is a $51K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

black derby hat market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $132K–$177K; units × avg price
Conversion rate: 0.6%
Avg BSR: #722
Page quality: 0%
Prime: 99%
Sponsored: 78%
Out of stock: 0.3%
Avg brand age: 35 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

19%

Top 20: 45%

Open market

52%

Zando16%
ORIDOOR9%
RZTA6%
Century Star6%
HIWIND6%
Z&X5%

Demand

Weekly Amazon search volume, last 10 weeks — +159.0% search growth over the last 90 days.

Open Trend

Top black derby hat search terms

kentucky derby169K/yr +215.8%0.4% conv.
wide brim derby hats for women24K/yr +119.4%0.4% conv.
wide brimmed derby hats for women20K/yr +227.5%0.6% conv.
black derby hat23K/yr +196.1%2.0% conv.
black kentucky derby hat12K/yr +178.7%2.4% conv.
ladies church hats23K/yr +17.8%0.1% conv.
church hats for women clearance15K/yr +77.8%0.1% conv.
womens derby hats 20267K/yr >1,000%0.7% conv.
luxury kentucky derby hats9K/yr +72.0%0.1% conv.
derby hat decorations6K/yr +664.9%0.2% conv.

All search terms

Top black derby hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zando Kentucky Hats Derby for Women 2026 Elegant Tea Party Organza Victorian Fashionable Church Fancy Derby Wedding Black Fascinators Hats for Women One Size

Zando$19.044.1★469 rev

HIWIND Fascinators Hat Women Tea Party Flower Cocktail Mesh Feathers Hair Clip Hat Wedding Red

HIWIND$8.074.6★1,519 rev

Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size

Zando$19.024.2★28 rev

RZTA Womens Kentucky Derby Church Dress Hat Wide Brim Leaf Flower Bridal Shower Hat S8-White

RZTA$21.544.3★895 rev

DRESHOW Fascinators Hat Flower Mesh Ribbons Feathers on a Headband and a Clip Tea Party Headwear for Girls and Women

DRESHOW$9.794.6★14,025 rev

Newest

by launch date

Senker Fashion Sun Hats for Women UV Protection Wide Brim Beach Straw Derby Hat Packable Floppy for Summer Vacation UPF 50+ Khaki

Senker Fashion$16.3154 rev

3mo ago

Unpifolov Fascinators Hats Elegant Women Flower Mesh Feathers Headband Wedding Cocktail Bride Party Wide Brim Headwear for Derby Hat Tea Party M20 Black

Unpifolov$51.2239 rev

5mo ago

Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size

Zando$19.0228 rev

6mo ago

Womens Kentucky-Derby Hats 2026 Red Fascinator -Elegant Tea Party Wedding Church Adjustable Headwear with Removable Flower

Century Star$24.0817 rev

6mo ago

Kentucky-Derby Hats Fascinator Womens 2026 Floral Tea Party Bridal Church Wedding Headwear Black One Size

Century Star$19.19154 rev

1y ago

What buyers say about black derby hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good Quality”

Size-Overall11%

“the fit is comfortable”

Value For Money10%

“Great value”

Advertised Vs Actual Product9%

“Just what I wanted”

Shape/Style9%

“Very flattering”

Color8%

“The colors are vibrant”

Fun/Entertainment Experience8%

“Great family game”

Comfort-Overall5%

“Very nice and comfortable”

Weight Light3%

“Lovely Lightweight Special Occasion Hat”

Design-Overall3%

“It features a visually appealing and vibrant design”

What buyers complain about

Size-Overall19%

“it was a little tight”

Quality-Overall14%

“Poor Quality”

Advertised Vs Actual Product12%

“Looks nothing like the picture”

Shape/Style6%

“The hat doesnt hold it shape/ brim”

Wrinkles6%

“since it wrinkles easily”

Material Quality4%

“Cheap material”

Value For Money4%

“Total waste of money”

Color3%

“already showing white”

Strength2%

“It was very flimsy”

Transparency2%

“I couldn't see because it kept falling down”

Top return reasons

Size-Overall51%

Color14%

Advertised Vs Actual Product7%

Shape/Style6%

Material Quality4%

Quality-Overall4%

Value For Money2%

Wrinkles2%

Strength1%

Functionality-Overall1%

Common questions

Is black derby hat profitable to sell on Amazon United States?: The niche generates $51K/yr across 134 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +159.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the black derby hat niche?: 55 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in black derby hat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 7.2% — above our launch gate.
What does it cost to enter the black derby hat niche?: Listings span $5.49–$87.07; the average listing price is $22.07 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.