Is black denim jacket profitable to sell on Amazon United States?

The niche generates $53K/yr across 76 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (44/100).

How competitive is the black denim jacket niche?

37 brands and 46 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in black denim jacket?

Top complaints mined from reviews: Size-Overall, Smell, Weight Heavy. The return rate is 15.0% — above our launch gate.

When does demand for black denim jacket peak?

Demand peaks in Mar–Sep–Oct; the busiest month runs 2.9× the quietest.

What does it cost to enter the black denim jacket niche?

Listings span $18.03–$58.72; the average listing price is $34.89 (sweet spot $15–$100). The average incumbent carries 3,324 reviews — the moat a new listing must climb.

black denim jacket

Skip it

High returns (15.0%) — this niche doesn't clear our bar today.

Avg price

Incredible$34.89

avg listing price — sweet spot $15–$100

Price range

Incredible$18.03–$58.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,323.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 259K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.0%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black denim jacket is a $53K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Mar–Sep–Oct. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black denim jacket market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $52K–$70K; units × avg price
Conversion rate: 0.6%
Avg BSR: #318
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.1%
Avg brand age: 39 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

25%

Top 20: 56%

Open market

45%

Amazon Essentials18%
luvamia15%
Omoone8%
Wrangler Authentics6%
CHBAZH4%
Glamaker4%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -9.3% search growth over the last 90 days.

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 2.9×

Open Trend

Top black denim jacket search terms

black denim jacket223K/yr -8.9%0.6% conv.
denim jacket oversized18K/yr -24.9%0.3% conv.
over sized jean jacket women10K/yr -18.0%0.4% conv.
oversize jean jacket8K/yr +22.1%0.6% conv.

All search terms

Top black denim jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Oversized-Fit Heavyweight Denim Shirt Jacket Black Small

Amazon Essentials$19.534.4★492 rev

luvamia Womens Casual Basic Button Down Stretch Regular Fit Long Sleeves Denim Jean Jacket Vintage Black Size X-Large

luvamia$41.474.5★6,804 rev

Womens Oversized Long Sleeve Denim Jean Jacket with Pockets(Black L)

CHBAZH$37.214.2★296 rev

Wrangler Authentics Womens Stretch Denim Jacket Black X-Large

Wrangler Authentics$40.304.6★23,529 rev

Amazon Essentials Womens Oversized-Fit Heavyweight Denim Shirt Jacket Black Medium

Amazon Essentials$18.594.4★492 rev

Newest

by launch date

Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large

Levi Strauss Signature Gold$38.0913,208 rev

2w ago

Wrangler Authentics Womens Stretch Denim Jacket Black X-Large

Wrangler Authentics$40.3023,529 rev

3mo ago

Wrangler Authentics Womens Stretch Denim Jacket Black Large

Wrangler Authentics$40.1223,529 rev

3mo ago

Glamaker Womens Denim Jacket Zip Up Spring Fall Casual Jean Jacket Relaxed Fit Classic Denim Coat (Black M)

Glamaker$37.7049 rev

7mo ago

SHEWIN Denim Jacket for Women Long Sleeve Button Down jean Jacket Denim Shirt Lightweight Fall Outfits for Women 2026 Black Medium

SHEWIN$31.66188 rev

10mo ago

What buyers say about black denim jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“The fit is flattering”

Quality-Overall7%

“Great quality, true to size”

Comfort-Overall6%

“So comfortable”

Color5%

“Adorable color”

Value For Money5%

“Worth the money”

Pockets/Compartments5%

“the deep pockets”

Material Quality4%

“Also, the material is both soft and comfy,”

Soft Feel3%

“It has that laid-back feel that makes it easy to throw on and go,”

Shape/Style3%

“Cute Style”

Advertised Vs Actual Product3%

“Just what I needed”

What buyers complain about

Size-Overall30%

“runs VERY small”

Smell15%

“it has a funny smell”

Weight Heavy4%

“too big and bulky”

Arm Fit3%

“Size up if your arms are long”

Stiffness2%

“The denim is very stiff and uncomfortable”

Shape/Style2%

“they just look boxy or unflattering”

Hip Fit1%

“It is oversized and not fitted and comes just below the hip”

Quality-Overall1%

“Terribly Cheap”

Defective Material/Parts1%

“I received the jacket with the wrangler label inside the jacket was defective”

Sleeve Fit1%

“the sleeves were too long”

Top return reasons

Size-Overall67%

Sleeve Fit4%

Color4%

Shoulder Fit3%

Length3%

Chest Fit3%

Advertised Vs Actual Product2%

Material Quality2%

Smell2%