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53

black cutout dress

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but high returns (19.6%) keeps it on the watch list.

Market size 2Growth 55Conversion 1Competition 96Returns 0Price range 72Avg price 95Brand share 96Review moat 66Quality gap 91

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Incredible$33.64

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good$6.57–$125.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good879.68

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Market size

Bad$9K

$9K/yr · 265K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, black cutout dress is a $9K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black cutout dress market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$17K–$25K
units × avg price
Conversion rate
0.1%
Avg BSR
#4,986
Page quality
0%
Prime
100%
Sponsored
85%
Out of stock
2.2%
Avg brand age
29 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

84 falling

Sellers

84

Top-5 brand share

32%

Top 20: 67%

Top-5 click share

14%

Top 20: 32%

Open market

64%

  • oten8%
  • BTFBM7%
  • The Drop6%
  • Floerns6%
  • CUPSHE4%
  • CHICME4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.
13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.2×

Top black cutout dress search terms

  • keyhole dress28K/yr
  • cut out maxi dresses women24K/yr
  • cut out mini dress23K/yr
  • side cutout dress12K/yr
  • black cutout dress22K/yr
  • dress with side cutouts10K/yr
  • peekaboo dress for women9K/yr
  • cutout mini dress16K/yr
  • maxi dress with cutouts10K/yr
  • black cut out dress15K/yr
All search terms

Top black cutout dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$892%$1793%$2684%$3571101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black cutout dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fit Like A Glove”

Comfort-Overall10%

“Beautiful comfortable”

Shape/Style10%

“Beautiful dress”

Material Quality6%

“Beautiful material”

Quality-Overall5%

“Amazing quality”

Color5%

“color is accurate”

Stretchability/Expandability/Elasticity4%

“Comfortable and stretchy”

Value For Money3%

“Great value for the money”

Soft Feel2%

“The material feels soft and cute”

Advertised Vs Actual Product1%

“As shown”

What buyers complain about

Size-Overall22%

“Very long”

Material Quality7%

“Material is cheap”

Quality-Overall5%

“Very cheaply made”

Length3%

“not for shorter people”

Chest Fit3%

“A little tight around the bust”

Transparency3%

“The fabric feels like an inexpensive tablecloth, and see through”

Thickness2%

“it is thick”

Shape/Style2%

“Not flattering”

Stretchability/Expandability/Elasticity2%

“The fabric has no stretch”

Product Condition2%

“My product arrived opened an used”

Top return reasons

Size-Overall38%
Length13%
Chest Fit11%
Material Quality8%
Waist Fit7%
Shape/Style4%
Hip Fit3%
Advertised Vs Actual Product3%
Thin2%
Shoulder Fit2%

Common questions

Is black cutout dress profitable to sell on Amazon United States?
The niche generates $9K/yr across 208 tracked products. 12 of 61 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the black cutout dress niche?
84 brands and 84 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in black cutout dress?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 19.6% — above our launch gate.
When does demand for black cutout dress peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 3.2× the quietest.
What does it cost to enter the black cutout dress niche?
Listings span $6.57–$125.22; the average listing price is $33.64 (sweet spot $15–$100). The average incumbent carries 880 reviews — the moat a new listing must climb.