Is black crewneck profitable to sell on Amazon United States?

The niche generates $64K/yr across 113 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -47.4%. Flapen's verdict: Skip it (40/100).

How competitive is the black crewneck niche?

36 brands and 98 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in black crewneck?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 6.4% — above our launch gate.

When does demand for black crewneck peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the black crewneck niche?

Listings span $6.61–$34.73; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 10,831 reviews — the moat a new listing must climb.

black crewneck

Skip it

Soft demand (-47.4% this quarter) — this niche doesn't clear our bar today.

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$16.83

avg listing price — sweet spot $15–$100

Price range

Good$6.61–$34.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,831

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Market size

Bad$64K

$64K/yr · 316K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-47.4%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, black crewneck is a $64K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black crewneck market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 1.2%
Avg BSR: #267
Page quality: 0%
Prime: 96%
Sponsored: 87%
Out of stock: 2.0%
Avg brand age: 34 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

72%

Top 20: 93%

Top-5 click share

22%

Top 20: 49%

Open market

25%

Amazon Essentials35%
Gildan21%
Hanes8%
EFAN4%
Trendy Queen4%
RUMIA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.4% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top black crewneck search terms

black crewneck68K/yr -25.7%1.6% conv.
black crewneck sweatshirt women40K/yr -63.5%1.1% conv.
black pullover women20K/yr -28.6%0.6% conv.
black crew neck24K/yr -28.4%1.1% conv.
gildan heavy blend sweatshirt31K/yr -66.7%0.5% conv.
black crewneck women15K/yr -32.1%0.7% conv.
black pullover20K/yr -53.0%0.5% conv.
black crew neck sweatshirt women12K/yr -46.6%1.8% conv.
black oversized sweatshirt14K/yr -66.2%0.8% conv.
womens black crewneck sweatshirt12K/yr -66.4%1.3% conv.

All search terms

Top black crewneck products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Large - Black

Gildan$11.254.6★3,392 rev

UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Medium - Black

Gildan$11.274.6★48,488 rev

Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black Large

Amazon Essentials$11.404.5★41,564 rev

Hanes Womens Originals Sweatshirt Crewneck For Heavyweight Fleece Black Large US

Hanes$15.744.1★1,721 rev

Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large

Amazon Essentials$11.484.5★41,564 rev

Newest

by launch date

Naprzsnza Classic Crewneck Sweatshirts for Women - Relaxed Fit Soft Comfortable Pullover with Ribbed Cuffs and Hem (Black L)

Naprzsnza$20.6271 rev

9mo ago

RUMIA Sweatshirt for Women Long Sleeve Crewneck Loose Fit T Shirts Tops for Women 2025 Fashion Fall Black XLarge

RUMIA$15.353,222 rev

10mo ago

APPFULL Womens Oversized Sweatshirt Fleece Crewneck Long Sleeve Pullover Tops Fall Fashion Outfits Winter Clothes Black L

APPFULL$20.0799 rev

10mo ago

Vanmolrsa Womens Oversized Sweatshirt Crewneck Pullover Long Sleeve Sweatshirt for Women Fall&Winter Tops 2025 Black

Vanmolrsa$19.79165 rev

1y ago

Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Black Medium

Amazon Essentials$16.64822 rev

3y ago

What buyers say about black crewneck

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits as expected”

Soft Feel12%

“Soft and reliable”

Comfort-Overall12%

“So comfortable”

Quality-Overall10%

“Good quality shirt”

Value For Money6%

“EXCELLENT PRICE”

Warmth6%

“warm it keeps me”

Material Quality5%

“Super soft material”

Color5%

“Great color”

Weight Light3%

“slightly lightweight option”

Thickness1%

“Nice thick hoodie”

What buyers complain about

Size-Overall25%

“poor fitting”

Smell6%

“Bad smell”

Quality-Overall6%

“This is just a low quality mess”

Material Quality4%

“not good material”

Shrinkage Resistance4%

“It shrank in length”

Color3%

“Color faded quickly”

Sleeve Fit3%

“Short sleeves”

Thickness2%

“Thinner than expected”

Pilling/Linting2%

“had some pilling after first wash”

Allergies1%

“ITCHY”

Top return reasons

Size-Overall56%

Material Quality7%

Length4%

Sleeve Fit4%

Chest Fit4%

Thin3%

Waist Fit3%

Advertised Vs Actual Product2%

Color2%

Shoulder Fit2%

Common questions

Is black crewneck profitable to sell on Amazon United States?: The niche generates $64K/yr across 113 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -47.4%. Flapen's verdict: Skip it (40/100).
How competitive is the black crewneck niche?: 36 brands and 98 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in black crewneck?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 6.4% — above our launch gate.
When does demand for black crewneck peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the black crewneck niche?: Listings span $6.61–$34.73; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 10,831 reviews — the moat a new listing must climb.