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Black Concert Dress

Fail

An estimated 22.6% of orders come back, so Black Concert Dress is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$19K/yr389K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
11%top-5 click share · 110 brands · 138 sellers

Flapen Score

Black Concert Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Concert Dress is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Concert Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Black Concert Dress 389K times last year and spent an estimated $19K. The top 5 brands take 34% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
0.1%
Market size, estimated
$19Ka year
Peak month
November2.1× the quietest month
Top search term
black outfits for women funeral48K searches a year

02 · Price

A sale here is worth $32.68.

Listings sell for $32.68 on average, from $13.31 to $61.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.68 that is $0 to $3K a year per listing.

Average price
$32.68inside the $15 to $100 sweet spot
Price range
$13.31–$61.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
22.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #639 within Dresses. It carries 3,284 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#639in Dresses
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
3,284per listing
Listings tracked
261

04 · Newcomers

16 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
54
Successful launches
16Amazon's first-year sales bar
Average brand age
32 months

Products

Top Black Concert Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

110 rising

Sellers

138

Top-5 brand share

34%

Top 20: 65%

Top-5 click share

11%

Top 20: 31%

Open market

64%

  • Brand 117%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Black Concert Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Black Concert Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black outfits for women funeral48K/yr
  • funeral clothes for women36K/yr
  • outfit for funeral women15K/yr
  • black dress for church24K/yr
  • black mini dress formal28K/yr
  • funeral attire21K/yr
  • funeral outfit women15K/yr
  • funeral clothes18K/yr
  • black dress church20K/yr
  • black outfit for funeral women19K/yr

Reviews and returns

What reviews say buyers love and hate about Black Concert Dress

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
22.6%of orders come back
“Dress runs small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Concert Dress questions

Answered from the same tracked data.