Black Cologne for Men

Shoppers searched for this 941K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

941K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

2.4%

Market size, estimated

$1.5Ma year

Peak month

December3.4× the quietest month

Top search term

kenneth cole251K searches a year

Listings sell for $68.39 on average, from $9.59 to $267.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $68.39 that is $34K to $51K a year per listing.

Average price

$68.39inside the $15 to $100 sweet spot

Price range

$9.59–$267.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$34K–$51K

Returns

3.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #908 within Luggage. It carries 4,677 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

1.1%

Average rank

#908in Luggage

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

4,677per listing

Listings tracked

104

52 products launched here in the last 12 months. 39 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

52

Successful launches

39Amazon's first-year sales bar

Average brand age

-26 months