black cologne for men
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Market size
Great$1.5M$1.5M/yr · 941K searches
Avg price
Great$68.39avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay$9.59–$267.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,677.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black cologne for men is a $1.5M/yr Amazon United States market (941K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
black cologne for men market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $2.1M–$2.7M
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #908
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 97%
- Out of stock
- 1.1%
- Avg brand age
- -26 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
26%
Top 20: 53%
Open market
0%
- Kenneth Cole REACTION59%
- Kenneth Cole36%
- Amazon Basics4%
- Tru Fragrance Beauty1%
- ZITY0%
- COOFANDY0%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top black cologne for men search terms
- kenneth cole251K/yr
- kenneth cole reaction153K/yr
- kenneth cole black111K/yr
- kenneth cole reaction luggage78K/yr
- kenneth cole luggage51K/yr
- kenneth cole cologne for men69K/yr
- black cologne for men29K/yr
- kenneth cole black cologne for men25K/yr
- black cologne24K/yr
- kenneth cole women21K/yr
Top black cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenneth Cole Black All Over Body Spray for Men Aromatic Woody Fragrance Notes of Watermint Mandarin Cedar and Musk Long-Lasting Cologne 6.0 Fl. Oz
Kenneth Cole$10.084.6★12,035 rev
Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 0.5 Fl. Oz.
Kenneth Cole$15.804.6★9,443 rev
Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 3.4 Fl. Oz.
Kenneth Cole$66.584.6★9,443 rev
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Rose Gold 28-Inch Checked
Kenneth Cole REACTION$87.444.3★16,195 rev
Kenneth Cole REACTION Polo Shirts for Men 3 Pack UPF 50+ Mens Polo Shirts Short Sleeve (Black/White/Heather Grey X-Large)
Kenneth Cole REACTION$38.034.4★200 rev
Newest
by launch date
Kenneth Cole Mens Anthony Black 9 Medium
Kenneth Cole REACTION$75.5826 rev
Kenneth Cole Reaction Mens Nathan Medium Natural 9 Medium
Kenneth Cole REACTION$80.8825 rev
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Rose Gold 28-Inch Checked
Kenneth Cole REACTION$87.4416,195 rev
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Granite Blue 28-Inch Checked
Kenneth Cole REACTION$84.3216,195 rev
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Cobalt Blue 20-Inch Carry On
Kenneth Cole REACTION$57.8516,195 rev
Trending
90-day click momentumKenneth Cole Reaction Mens Nathan Medium Natural 9 Medium
Kenneth Cole REACTION$80.884.7★
Kenneth Cole Reaction Mens Elliot White/Grey Multi 10.5 Wide
Kenneth Cole REACTION$41.274.5★
Kenneth Cole Mens Anthony Black 9 Medium
Kenneth Cole REACTION$75.584.4★
Kenneth Cole REACTION Mens T-Shirt Pack of 3 - UPF 50+ Cotton/Spandex Jersey Slim Fit White T Shirts for Men Pack (Black/Olive/Navy Large)
Kenneth Cole REACTION$39.554.5★
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Lavender 20-Inch Carry On
Kenneth Cole REACTION$56.574.3★
What buyers say about black cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“The price is affordable for the quality you receive”
“They are affordable”
“it fits everything thing I need”
“Very durable”
“Easy to use”
“As advertised”
“colors are accurate”
“Nice Sturdy Case”
“Wheels are great”
What buyers complain about
“Strong odor”
“Too Big”
“Doesnt last”
“The zipper is super cheap”
“Poor Quality”
“Handle is garbage”
“A total waste of money”
“one wheel went wonky at first use”
“Seems flimsy”
“The color began to fade after 2 washes”
Top return reasons
Common questions
- Is black cologne for men profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 104 tracked products. 39 of 52 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the black cologne for men niche?
- 6 brands and 52 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black cologne for men?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 3.0%.
- When does demand for black cologne for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the black cologne for men niche?
- Listings span $9.59–$267.46; the average listing price is $68.39 (sweet spot $15–$100). The average incumbent carries 4,677 reviews — the moat a new listing must climb.