Is black collared shirt men profitable to sell on Amazon United States?

The niche generates $64K/yr across 79 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the black collared shirt men niche?

34 brands and 69 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in black collared shirt men?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 6.9% — above our launch gate.

When does demand for black collared shirt men peak?

Demand peaks in May–Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the black collared shirt men niche?

Listings span $8.71–$45.21; the average listing price is $17.39 (sweet spot $15–$100). The average incumbent carries 5,043 reviews — the moat a new listing must climb.

black collared shirt men

Worth a look

Shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($64K/yr) keeps it on the watch list.

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$17.39

avg listing price — sweet spot $15–$100

Price range

Great$8.71–$45.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+31.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,042.82

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Market size

Bad$64K

$64K/yr · 227K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, black collared shirt men is a $64K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

black collared shirt men market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $87K–$104K; units × avg price
Conversion rate: 1.6%
Avg BSR: #87
Page quality: 0%
Prime: 99%
Sponsored: 99%
Out of stock: 0.8%
Avg brand age: 35 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

23%

Top 20: 51%

Open market

49%

MAGCOMSEN20%
TACVASEN8%
J.VER6%
G Gradual6%
Hanes6%
KAOKLRNI5%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +31.6% search growth over the last 90 days.

Peak months: May, Aug · busiest ÷ quietest = 2.3×

Open Trend

Top black collared shirt men search terms

black collared shirt men73K/yr -3.7%1.6% conv.
black golf shirt22K/yr +105.9%1.1% conv.
black golf polo17K/yr +63.2%1.3% conv.
black collar shirt men11K/yr +112.5%1.1% conv.
black collared shirt15K/yr +43.6%0.7% conv.
black golf shirts for men16K/yr +27.8%1.8% conv.
black collar shirt11K/yr +22.0%0.4% conv.
mens black golf shirt9K/yr +85.9%1.8% conv.
black polo t shirts for men12K/yr +39.8%0.7% conv.
mens black collared shirt10K/yr +2.0%2.2% conv.

All search terms

Top black collared shirt men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAGCOMSEN Mens Polo Shirts Short Sleeve Golf Quick Dry Collared Moisture Wicking Athletic Performance Polos Black L

MAGCOMSEN$10.894.6★455 rev

MAGCOMSEN Men Black Work Shirt Golf Polo Shirts Short Sleeve Combat Shirt Tactical Shirt XL

MAGCOMSEN$14.374.4★25,179 rev

Hanes mens Short Sleeve X-temp W/ Freshiq Polo Shirt Black Large US

Hanes$9.024.5★35,456 rev

MAGCOMSEN Black Polo Shirts for Men Golf Shirts Pique Polo Shirts Short Sleeve Combat Shirt Tactical Shirt L

MAGCOMSEN$14.444.4★25,179 rev

Under Armour Mens UA Tech Polo XL Black

Under Armour$24.734.7★13,728 rev

Newest

by launch date

ASYJUMPD Mens Golf Polo Shirts Moisture Wicking Performance Short Sleeve Pique Athletic Golf Collared Shirts for Men Black Large

ASYJUMPD$11.5443 rev

2mo ago

PINSPARK Mens Golf Shirt 3 Buttons Quick Dry Polo Shirts for Men Short Sleeve Casual Stylish Collared Polo Shirts Black

PINSPARK$12.18145 rev

5mo ago

PINSPARK Golf Polo Shirts for Men Quick Dry Performance Casual Short Sleeve Collared Shirt Moisture Wicking Athletic Shirt Black

PINSPARK$10.66110 rev

5mo ago

Peakwell Polo Shirts for Men Golf T-Shirt Quick Dry Tennis Short Sleeve Breathable Mesh Classic Tees (Black Medium)

Peakwell$10.31208 rev

8mo ago

MAGCOMSEN Mens Polo Shirts Short Sleeve Golf Quick Dry Collared Moisture Wicking Athletic Performance Polos Black L

MAGCOMSEN$10.89455 rev

1y ago

What buyers say about black collared shirt men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Fits to size”

Quality-Overall11%

“Good quality shirt”

Comfort-Overall10%

“Very comfortable to wear and looks great”

Value For Money8%

“Great value”

Material Quality7%

“Good material”

Color3%

“The color is amazing”

Weight Light3%

“Lightweight and breathable”

Soft Feel3%

“Soft material”

Breathability3%

“Lightweight and breathable”

Shape/Style2%

“makes it easy to pair with different styles”

What buyers complain about

Size-Overall27%

“Size run small”

Material Quality10%

“Material is not good”

Quality-Overall4%

“Poor quality”

Wrinkles4%

“Also hard to get out the wrinkles”

Gap/Hole2%

“Arrived with hole”

Arm Fit2%

“If u have long arms like me this won't work”

Thin2%

“Fabric is so thin”

Thickness2%

“Its thin,”

Shrinkage Resistance2%

“It shrunk in the first wash”

Stretchability/Expandability/Elasticity2%

“Does not stretch”

Top return reasons

Size-Overall50%

Material Quality11%

Chest Fit7%

Length6%

Sleeve Fit4%

Shoulder Fit3%

Advertised Vs Actual Product2%