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Black Chelsea Boots

Fail

Shoppers spend an estimated $0 a year here, so Black Chelsea Boots is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$0/yr340K searches / yr
90-day growth
-63.5%search demand this quarter
Competition
14%top-5 click share · 61 brands · 159 sellers

Flapen Score

Black Chelsea Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Chelsea Boots is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chelsea Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Black Chelsea Boots 340K times last year and spent an estimated $0. The top 5 brands take 45% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-63.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November10.4× the quietest month
Top search term
leather chelsea boots women45K searches a year

02 · Price

A sale here is worth $70.76.

Listings sell for $70.76 on average, from $17.79 to $200.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $70.76 that is $0 to $7K a year per listing.

Average price
$70.76inside the $15 to $100 sweet spot
Price range
$17.79–$200.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
21.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #2,968 within Boots. It carries 1,851 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
7.3%
Average rank
#2,968in Boots
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,851per listing
Listings tracked
210

04 · Newcomers

2 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Chelsea Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

61 rising

Sellers

159

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

14%

Top 20: 32%

Open market

52%

  • Brand 114%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Black Chelsea Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Black Chelsea Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather chelsea boots women45K/yr
  • waterproof chelsea boots24K/yr
  • platform chelsea boots30K/yr
  • leather chelsea boots30K/yr
  • womens waterproof chelsea boots19K/yr
  • platform chelsea boots women19K/yr
  • brown chelsea boots23K/yr
  • heeled chelsea boots women12K/yr
  • black chelsea boot14K/yr
  • timberland chelsea boots for women15K/yr

Reviews and returns

What reviews say buyers love and hate about Black Chelsea Boots

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
21.2%of orders come back
“Run Big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Chelsea Boots questions

Answered from the same tracked data.