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black cashmere scarf

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 34Returns 15Price range 79Avg price 92Brand share 51Review moat 44Quality gap 35

Avg price

Great$53.85

avg listing price — sweet spot $15–$100

Price range

Great$14.21–$120.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,051.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Returns

Bad7.7%

return rate — above 5% kills the launch gate

Market size

Bad$0

$0/yr · 17K searches

Growth

Bad-89.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, black cashmere scarf is a $0/yr Amazon United States market (17K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 26/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

black cashmere scarf market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$40K–$54K
units × avg price
Conversion rate
0.0%
Avg BSR
#429
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
18.8%
Avg brand age
54 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

12

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • RYYOYY26%
  • RIIQIICHY15%
  • Turnshine13%
  • FURTALK11%
  • Fishers Finery10%
  • PULI8%
  • Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -89.8% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.5×

Top black cashmere scarf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about black cashmere scarf

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth21%

“Nice and warm”

Soft Feel17%

“Beautiful and buttery soft just as described”

Quality-Overall16%

“Quality is impeccable and so soft”

Color6%

“I love it so much I now own 3 in different colors”

Weight Light4%

“Not bulky”

Value For Money4%

“Good price too”

Comfort-Overall4%

“it is comfortable”

Advertised Vs Actual Product3%

“as advertised”

Size-Overall3%

“Good size”

Material Quality2%

“thick material that kept me warm during a cool spring evening”

What buyers complain about

Material Quality16%

“Very cheap material”

Thickness10%

“It's not very thick”

Advertised Vs Actual Product9%

“Deceitful advertising”

Product Condition7%

“Item looks used”

Quality-Overall5%

“POOR QUALITY”

Stitch/Finish/Polish3%

“The weave is very prone to snagging”

Ease Of Cleaning3%

“dirty”

Value For Money3%

“Looks expensive on”

Color2%

“However, color is a pale butter yellow, not the warm white tone expected with ivory”

Hard Feel2%

“It's not the softest cashmere I've ever owned”

Top return reasons

Size-Overall20%
Material Quality17%
Length14%
Thin9%
Weight Heavy8%
Advertised Vs Actual Product4%
Color4%
Value For Money3%
Width3%
Thickness3%

Common questions

Is black cashmere scarf profitable to sell on Amazon United States?
The niche generates $0/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -89.8%. Flapen's verdict: Skip it (26/100).
How competitive is the black cashmere scarf niche?
11 brands and 12 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in black cashmere scarf?
Top complaints mined from reviews: Material Quality, Thickness, Advertised Vs Actual Product. The return rate is 7.7% — above our launch gate.
When does demand for black cashmere scarf peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 15.5× the quietest.
What does it cost to enter the black cashmere scarf niche?
Listings span $14.21–$120.08; the average listing price is $53.85 (sweet spot $15–$100). The average incumbent carries 2,051 reviews — the moat a new listing must climb.