Is black cardigan for women profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 63 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +28.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the black cardigan for women niche?

28 brands and 34 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in black cardigan for women?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.5% — above our launch gate.

When does demand for black cardigan for women peak?

Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the black cardigan for women niche?

Listings span $9.95–$36.29; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 3,237 reviews — the moat a new listing must climb.

black cardigan for women

Worth a look

Shows a sweet-spot price point ($20.76 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$20.76

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$9.95–$36.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Market size

Great$1.0M

$1.0M/yr · 2.7M searches

Growth

Good+28.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,237.3

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black cardigan for women is a $1.0M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black cardigan for women market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: $830K–$1.0M; units × avg price
Conversion rate: 1.9%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 34 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

28%

Top 20: 57%

Open market

38%

Casuashion14%
Amazon Essentials13%
GRECERELLE11%
GRACE KARIN8%
LETDIOSTO8%
Trendy Queen7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top black cardigan for women search terms

white cardigan for women757K/yr +40.4%1.3% conv.
white cardigan897K/yr -18.4%1.0% conv.
white sweater cardigan170K/yr +108.8%1.3% conv.
white cardigan sweaters for women184K/yr +9.9%1.1% conv.
white cardigan for dress70K/yr +69.6%0.8% conv.
white cropped cardigan91K/yr +14.6%0.8% conv.
womens white cardigan85K/yr +15.7%1.3% conv.
white summer cardigan44K/yr +243.8%0.6% conv.
white summer sweater41K/yr +231.5%0.3% conv.
cropped white cardigan46K/yr +31.0%1.1% conv.

All search terms

Top black cardigan for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs White

Casuashion$19.974.3★593 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Ivory X-Small

Amazon Essentials$14.854.4★19,543 rev

GRECERELLE Cardigan Sweaters for Women Lightweight Long Sleeve Crew Neck Button Up Soft Ribbed Knit Cardigans 2026 Spring Outfits White L

GRECERELLE$16.464.5★1,373 rev

Bellcoco Cardigan Sweaters for Women Lightweight Crew Neck Button Down Long Sleeve Spring Summer Outfits Fashion Sweater 2026 White XL

Bellcoco$17.954.5★587 rev

Trendy Queen Cardigan Sweaters for Women Lightweight Cropped Crew Neck Outfits Fall Fashion 2026 Spring Clothing White S

Trendy Queen$28.554.6★1,158 rev

Newest

by launch date

LETDIOSTO Womens Lightweight Micro-Cable Cropped Cardigan Sweaters XS-XL White

LETDIOSTO$19.2323 rev

3mo ago

DGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium

DGvan$24.0333 rev

4mo ago

Womens Cropped Cardigan Sweaters Lightweight Summer Knit Bolero Shrug Crew Neck Long Sleeve Button Down Cardigan for Dresses White

QILORA$16.3259 rev

6mo ago

MEROKEETY Womens Summer Lightweight Cardigan 2026 Open Front Trendy Casual Shrugs Long Sleeve Button Beach Cover Up Tops White Large

MEROKEETY$17.52259 rev

7mo ago

Bellcoco Cardigan Sweaters for Women Lightweight Crew Neck Button Down Long Sleeve Spring Summer Outfits Fashion Sweater 2026 White XL

Bellcoco$17.95587 rev

1y ago

What buyers say about black cardigan for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fits to size”

Weight Light12%

“Not too heavy or light”

Quality-Overall11%

“Quality affordable”

Soft Feel9%

“The material is very soft”

Color6%

“Color is as described”

Comfort-Overall5%

“So comfortable”

Material Quality4%

“Beautiful material”

Advertised Vs Actual Product4%

“As advertised”

Value For Money4%

“Good for price”

Shape/Style3%

“style is great”

What buyers complain about

Size-Overall26%

“Run large”

Color5%

“Not a true white”

Quality-Overall5%

“Not well made”

Product Condition3%

“Item was sent used”

Sleeve Fit3%

“Sleeves too long”

Durability2%

“Falling apart day 1”

Fastener Quality2%

“fell apart buttons came off”

Pilling/Linting2%

“Heavy Pilling”

Material Quality2%

“because material is very cheap”

Thickness2%

“A lot of folks commented that it is thin- that is an understatement”

Top return reasons

Size-Overall50%

Color6%

Material Quality6%

Length6%

Sleeve Fit5%

Thin5%

Chest Fit4%

Shoulder Fit3%