Black Cardigan for Women

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+28.7%

Conversion, latest week

1.9%

Market size, estimated

$1.0Ma year

Peak month

November2.3× the quietest month

Top search term

white cardigan for women757K searches a year

Listings sell for $20.76 on average, from $9.95 to $36.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $20.76 that is $16K to $21K a year per listing.

Average price

$20.76inside the $15 to $100 sweet spot

Price range

$9.95–$36.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$16K–$21K

Returns

9.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #119 within Sweaters. It carries 3,237 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#119in Sweaters

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

3,237per listing

Listings tracked

63

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months