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Black Cape Kids

Fail

Shoppers spend an estimated $28K a year here, so Black Cape Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$28K/yr65K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
57%top-5 click share · 20 brands · 38 sellers

Flapen Score

Black Cape Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Cape Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cape Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Black Cape Kids 65K times last year and spent an estimated $28K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
3.4%
Market size, estimated
$28Ka year
Peak month
October22.6× the quietest month
Top search term
black cape kids29K searches a year

02 · Price

A sale here is worth $12.77.

Listings sell for $12.77 on average, from $7.35 to $24.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.77 that is $0 to $1K a year per listing.

Average price
$12.77under the $15 to $100 sweet spot
Price range
$7.35–$24.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #506 within Boys. It carries 348 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
21.8%
Average rank
#506in Boys
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
348per listing
Listings tracked
28

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Cape Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

38

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

25%

  • Brand 135%
  • Brand 217%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Black Cape Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 22.6×

Search terms

Top Black Cape Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cape kids29K/yr
  • kids black cape17K/yr
  • darth vader cape kids4K/yr
  • black cape for kids6K/yr
  • black kids cape5K/yr
  • toddler black cape3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cape Kids

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
25%of negative reviews mention “Quality-Overall”
5.0%of orders come back
“Cheap”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Cape Kids questions

Answered from the same tracked data.