black button down women
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.32–$25.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,978.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 154K searches
According to Flapen's Amazon United States niche tracking, black button down women is a $29K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black button down women market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #336
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 2.9%
- Avg brand age
- 32 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
24
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
44%
Top 20: 73%
Open market
17%
- siliteelon53%
- Ruisin11%
- Amazon Essentials7%
- LEQILA6%
- Gleeivy4%
- TNNZEET3%
- Open — no brand owns it (14 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top black button down women search terms
- camisas negras para mujer43K/yr
- camisa negra para mujer10K/yr
- black womens button down shirt12K/yr
- black server shirt8K/yr
- womens black button up10K/yr
- server shirts for women8K/yr
- black button up shirt women plus size10K/yr
- long sleeve black button up shirt women9K/yr
- black button down women8K/yr
- black long sleeve collared shirt women8K/yr
Top black button down women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
siliteelon Womens Classic-Fit Dress Shirts Long Sleeve Button Down Wrinkle-Free Stretch Solid Casual Work Office Blouse Top Black Medium
siliteelon$15.414.5★7,861 rev
Ruisin Womens Comfy Button-Down Shirt - Long Sleeve Wrinkle-Free Black Size M
Ruisin$15.824.4★8,165 rev
siliteelon Button Down Shirts for Women Slim fit Long Sleeve Stretch Dress Shirts Work Shirt Wrinkle Free Office Blouses Black Medium
siliteelon$16.594.4★2,295 rev
siliteelon Black Button Up Shirt Women Collared Long Sleeve Stain Shield Cotton Dress Shirts Wrinkle-Free Business Dressy Blouses Black M
siliteelon$14.554.4★191 rev
siliteelon Button Down Shirts for Women Black Collared Wrinkle Free Business Short Sleeve Button Shirt Womens Stain Shield Stain Resistant Dress Shirts Solid Slim Fitted Work Blouses
siliteelon$16.374.5★534 rev
Newest
by launch date
Aoudery Button Down Shirts for Women Slim Fit Long Sleeve Wrinkle Free Work Shirt Stretch Dress Shirts Office Blouse Top - All Black M
Aoudery$15.2549 rev
Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Black X-Large
Amazon Essentials$8.67151 rev
siliteelon Black Button Up Shirts for Women Stretch Long Sleeve Wrinkle Free Collared Fitted Business Casual Tops Work Blouse
siliteelon$19.3286 rev
TNNZEET Black Shirt Womens - Slim Fit Short Sleeve Crop Top Crew Neck Casual Basic Tees Spring Summer Fashion Outfits 2026
TNNZEET$6.65271 rev
TNNZEET Black Shirt Womens - Short Sleeve Spring Summer Casual Tops Loose Basic Tees Crew Neck Tshirts Fashion Clothes 2026
TNNZEET$6.32223 rev
Trending
90-day click momentumsiliteelon Black Button Up Shirts for Women Stretch Long Sleeve Wrinkle Free Collared Fitted Business Casual Tops Work Blouse
siliteelon$19.324.5★
Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Black X-Large
Amazon Essentials$8.674.4★
Aoudery Button Down Shirts for Women Slim Fit Long Sleeve Wrinkle Free Work Shirt Stretch Dress Shirts Office Blouse Top - All Black M
Aoudery$15.254.8★
TNNZEET Black Shirt Womens - Slim Fit Short Sleeve Crop Top Crew Neck Casual Basic Tees Spring Summer Fashion Outfits 2026
TNNZEET$6.654.5★
TNNZEET Black Shirt Womens - Short Sleeve Spring Summer Casual Tops Loose Basic Tees Crew Neck Tshirts Fashion Clothes 2026
TNNZEET$6.324.4★
What buyers say about black button down women
What buyers praise and complain about, mined from review topics.What buyers love
“fits like a glove”
“Excellent quality”
“Super comfortable”
“Its soft”
“Soft material”
“Has a nice amount of stretch”
“Color is accurate”
“Doesn't wrinkle”
“Light weight and breathable”
“Awesome breathability”
What buyers complain about
“Too small”
“Weird smell”
“Cheap material”
“Quality feels weird”
“come on thats a little excessive on the dye bleed”
“the majority of the wrinkles did not come out”
“Misleading”
“Little tight in bust”
“Thin material”
“NE ways the material is see through”
Top return reasons
Common questions
- Is black button down women profitable to sell on Amazon United States?
- The niche generates $29K/yr across 47 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the black button down women niche?
- 20 brands and 24 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in black button down women?
- Top complaints mined from reviews: Size-Overall, Smell, Material Quality. The return rate is 7.6% — above our launch gate.
- When does demand for black button down women peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the black button down women niche?
- Listings span $6.32–$25.39; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 1,979 reviews — the moat a new listing must climb.