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Black Button Down Women

Fail

Shoppers spend an estimated $29K a year here, so Black Button Down Women is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$29K/yr154K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
44%top-5 click share · 20 brands · 24 sellers

Flapen Score

Black Button Down Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Button Down Women is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Button Down Women market on Amazon at a glance

Shoppers on Amazon United States searched for Black Button Down Women 154K times last year and spent an estimated $29K. The top 5 brands take 80% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
1.3%
Market size, estimated
$29Ka year
Peak month
October1.4× the quietest month
Top search term
camisas negras para mujer43K searches a year

02 · Price

A sale here is worth $14.43.

Listings sell for $14.43 on average, from $6.32 to $25.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.43 that is $0 to $1K a year per listing.

Average price
$14.43under the $15 to $100 sweet spot
Price range
$6.32–$25.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #336 within Blouses & Button-Down Shirts. It carries 1,979 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#336in Blouses & Button-Down Shirts
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,979per listing
Listings tracked
47

04 · Newcomers

7 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Black Button Down Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 73%

Open market

17%

  • Brand 153%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (14 brands, 17%)

Demand

Black Button Down Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Button Down Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camisas negras para mujer43K/yr
  • camisa negra para mujer10K/yr
  • black womens button down shirt12K/yr
  • black server shirt8K/yr
  • womens black button up10K/yr
  • server shirts for women8K/yr
  • black button up shirt women plus size10K/yr
  • long sleeve black button up shirt women9K/yr
  • black button down women8K/yr
  • black long sleeve collared shirt women8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Button Down Women

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Black Button Down Women questions

Answered from the same tracked data.