black button down shirt men
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Price range
Great$13.16–$26.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$360K$360K/yr · 1.5M searches
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,576.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black button down shirt men is a $360K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
black button down shirt men market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $553K–$737K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.3%
- Avg brand age
- 42 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
22
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
34%
Top 20: 71%
Open market
13%
- J.VER34%
- ROUWELL24%
- COOFANDY12%
- Alimens & Gentle11%
- JEMITOP4%
- JEKAOYI3%
- Open — no brand owns it (11 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +20.5% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×
Top black button down shirt men search terms
- black button up shirt men417K/yr
- mens black dress shirt317K/yr
- linen button down shirt men93K/yr
- black button down shirt men102K/yr
- mens linen button down shirt51K/yr
- mens black button down shirt86K/yr
- linen shirts men43K/yr
- blue button down shirt men66K/yr
- short sleeve dress shirt35K/yr
- linen shirt for men35K/yr
Top black button down shirt men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROUWELL Black Dress Shirt for Men Long Sleeve Wrinkle Free Stretch Non Iron Business Formal Work Button Down Shirts L
ROUWELL$15.334.6★1,131 rev
J.VER Mens Dress Shirts Cotton Stretch Long Sleeve Solid Formal Shirt Business Stain Shield Casual Button Down Shirts Black Medium
J.VER$18.644.5★5,557 rev
ROUWELL Black Dress Shirt for Men Long Sleeve Wrinkle Free Stretch Non Iron Business Formal Work Button Down Shirts L
ROUWELL$15.684.6★1,011 rev
Alimens & Gentle Mens Linen Shirts Short Sleeve Button Down Shirts Wrinkle Free Casual Vacation Beach Summer Tops Olive Green L
Alimens & Gentle$16.794.5★2,683 rev
J.VER Mens Dress Shirts Regular Fit Stretch Stain Proof Short Sleeve Shirt Casual Button Down Shirts for Men Black Large
J.VER$18.794.4★3,939 rev
Newest
by launch date
ROUWELL Mens Short Sleeve Button Down Shirts Stretch Stain Shield Solid Dress Shirt Business Casual Formal Tops Black Large
ROUWELL$15.01139 rev
J.VER Mens Button Down Short Sleeve Shirt Stretch Casual Shirt Summer Solid Untucked Formal Shirt with Pocket Black
J.VER$15.0480 rev
ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.89438 rev
Alimens & Gentle Mens Cotton Linen Textured Shirt Long Sleeve Button Down Shirts Casual Summer Beach Wedding Tops with Pocket White Large
Alimens & Gentle$19.66304 rev
ROUWELL Black Dress Shirt for Men Long Sleeve Wrinkle Free Stretch Non Iron Business Formal Work Button Down Shirts L
ROUWELL$15.681,011 rev
Trending
90-day click momentumJ.VER Mens Button Down Short Sleeve Shirt Stretch Casual Shirt Summer Solid Untucked Formal Shirt with Pocket Black
J.VER$15.044.5★
ROUWELL Mens Short Sleeve Button Down Shirts Stretch Stain Shield Solid Dress Shirt Business Casual Formal Tops Black Large
ROUWELL$15.014.6★
QOSOQ Mens Linen Shirts Henley T-Shirts Long Sleeve Casual Beach T-Shirts Solid Tops Shirts for Men Khaki
QOSOQ$26.743.9★
Alimens & Gentle Mens Cotton Linen Textured Shirt Long Sleeve Button Down Shirts Casual Summer Beach Wedding Tops with Pocket White Large
Alimens & Gentle$19.664.4★
ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.894.6★
What buyers say about black button down shirt men
What buyers praise and complain about, mined from review topics.What buyers love
“Size was accurate to fit”
“Decent quality”
“Beautiful material”
“Comfortable and stylish”
“Excellent value”
“Color is beautiful”
“Soft and breathable”
“Fits well and wrinkle resistant”
“A really nice lightweight shirt for summer travel”
“Very breathable”
What buyers complain about
“Fit small”
“The material is closer to polyester”
“Low Quality”
“Very wrinkled”
“The white one is not really white”
“Product misrepresentation”
“Does not stretch”
“If u have long arms like me this won't work”
“this shirt was used”
“collar is bad”
Top return reasons
Common questions
- Is black button down shirt men profitable to sell on Amazon United States?
- The niche generates $360K/yr across 51 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +20.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the black button down shirt men niche?
- 17 brands and 22 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in black button down shirt men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 11.5% — above our launch gate.
- When does demand for black button down shirt men peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the black button down shirt men niche?
- Listings span $13.16–$26.85; the average listing price is $18.43 (sweet spot $15–$100). The average incumbent carries 3,576 reviews — the moat a new listing must climb.