black bucket hat
Worth a lookShows demand growing +125.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+125.9%90-day search growth — must beat 0% to launch
Avg price
Great$22.52avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$6.57–$57.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$300K$300K/yr · 858K searches
Review moat
Okay3,351.2avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black bucket hat is a $300K/yr Amazon United States market (858K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
black bucket hat market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $338K–$450K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #3,355
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 62%
- Out of stock
- 1.2%
- Avg brand age
- 42 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
161
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
28%
Top 20: 54%
Open market
36%
- adidas17%
- Nike16%
- CHOK.LIDS12%
- PFFY8%
- Amazon Essentials6%
- Titleist5%
Demand
Weekly Amazon search volume, last 27 weeks — +125.9% search growth over the last 90 days.Top black bucket hat search terms
- golf bucket hat111K/yr
- nike bucket hat94K/yr
- golf bucket hat for men96K/yr
- adidas bucket hat95K/yr
- black bucket hat109K/yr
- nike bucket hat for men46K/yr
- cute bucket hats for women33K/yr
- adidas bucket hat for men41K/yr
- xxl bucket hats for men26K/yr
- xl bucket hats for men26K/yr
Top black bucket hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hot Summer Bucket Hat - Trendy Cotton Sun Hat for Beach Golf Fishing - Fun Outdoor Vacation Boonie for Men and Women (Black)
CHOK.LIDS$12.214.5★17,791 rev
PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black
PFFY$8.804.3★1,164 rev
Nike Adult Boonie Bucket Hat (as1 Alpha l x_l Black Large-X-Large)
Nike$38.764.6★91 rev
adidas Mens Victory Bucket Hat Outdoor Sun Boonie for Hiking and Fishing Grey/Black/4 L/XL
adidas$23.034.6★5,553 rev
Nike Apex Futura Washed Bucket Hat Black/White Medium
Nike$23.794.5★294 rev
Newest
by launch date
HONGTEYA Bucket Sun Hats for Woman Men Cotton Packable Summer Beach Sun Bucket Hats for Women Men Fishing Outdoor Vacation Black
HONGTEYA$9.56117 rev
Nike Apex Futura Washed Bucket Hat White/Black Medium
Nike$23.90294 rev
PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black
PFFY$8.801,164 rev
2PCS Black Bucket hat Bulk Bulk Men Womens Bucket hat Plain Double Sided Wearable Black Blank Crafting Hand Draw Print HEA
DASSNANE$6.70271 rev
adidas Mens Victory Bucket Hat Outdoor Sun Boonie for Hiking and Fishing Grey/Black/5 L/XL
adidas$21.855,553 rev
Trending
90-day click momentum
Nike Apex Swoosh Bucket Hat White/Black Large L
Nike$26.704.3★
adidas Mens Victory Bucket Hat Outdoor Sun Boonie for Hiking and Fishing White/Onix Grey/Black/5 S/M
adidas$22.254.6★
HONGTEYA Bucket Sun Hats for Woman Men Cotton Packable Summer Beach Sun Bucket Hats for Women Men Fishing Outdoor Vacation Black
HONGTEYA$9.564.3★
adidas Mens Victory Bucket Hat Outdoor Sun Boonie for Hiking and Fishing Grey/Black/5 L/XL
adidas$21.854.6★
Titleist Mens Tour Aussie Golf Hat Charcoal/White
Titleist$57.354.6★
What buyers say about black bucket hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“feels well made”
“was comfortable to wear”
“reasonable price”
“It is super lightweight”
“the quality of the material feels strong”
“it is exactly as pictured though”
“The color is rich”
“Practical and good style”
“Love the quality, the adjustable strap”
What buyers complain about
“Too small”
“Doesnt look like it is well made”
“That strap is no good”
“Cheap material”
“It arrives wrinkled”
“Not worth the couple of bucks I spent on it”
“Overall it is a very flimsy hat”
“thin”
“Very uncomfortable”
“doesnt hold any kind of shape that you may as well just drape a dish towel over your head”
Top return reasons
Common questions
- Is black bucket hat profitable to sell on Amazon United States?
- The niche generates $300K/yr across 76 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +125.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the black bucket hat niche?
- 33 brands and 161 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in black bucket hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 6.2% — above our launch gate.
- What does it cost to enter the black bucket hat niche?
- Listings span $6.57–$57.35; the average listing price is $22.52 (sweet spot $15–$100). The average incumbent carries 3,351 reviews — the moat a new listing must climb.