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Black Boot Laces

Fail

Demand is soft, at -33.8% this quarter, so Black Boot Laces is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$147K/yr174K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
54%top-5 click share · 10 brands · 46 sellers

Flapen Score

Black Boot Laces against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Boot Laces is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Boot Laces market on Amazon at a glance

Shoppers on Amazon United States searched for Black Boot Laces 174K times last year and spent an estimated $147K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
8.2%
Market size, estimated
$147Ka year
Peak month
December2.2× the quietest month
Top search term
black boot laces26K searches a year

02 · Price

A sale here is worth $10.21.

Listings sell for $10.21 on average, from $6.00 to $19.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $10.21 that is $5K to $8K a year per listing.

Average price
$10.21under the $15 to $100 sweet spot
Price range
$6.00–$19.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #574 within Shoe, Jewelry & Watch Accessories. It carries 3,568 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#574in Shoe, Jewelry & Watch Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,568per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Black Boot Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

46

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

5%

  • Brand 156%
  • Brand 219%
  • Brand 312%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Black Boot Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Black Boot Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black boot laces26K/yr
  • doc marten laces22K/yr
  • doc martens laces14K/yr
  • doc marten shoe laces15K/yr
  • dr martens laces12K/yr
  • doc martens shoe laces10K/yr
  • dr martens shoe laces10K/yr
  • boot laces black6K/yr
  • dr marten laces7K/yr
  • black boot shoe laces5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Boot Laces

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Durability”
1.2%of orders come back
“poor durability”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Boot Laces questions

Answered from the same tracked data.