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Black Bomber Jacket Women

Fail

An estimated 18.0% of orders come back, so Black Bomber Jacket Women is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$68K/yr664K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
8%top-5 click share · 99 brands · 105 sellers

Flapen Score

Black Bomber Jacket Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Bomber Jacket Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Bomber Jacket Women market on Amazon at a glance

Shoppers on Amazon United States searched for Black Bomber Jacket Women 664K times last year and spent an estimated $68K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
0.3%
Market size, estimated
$68Ka year
Peak month
October4.8× the quietest month
Top search term
cropped bomber jacket women77K searches a year

02 · Price

A sale here is worth $35.11.

Listings sell for $35.11 on average, from $17.19 to $87.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $35.11 that is $0 to $4K a year per listing.

Average price
$35.11inside the $15 to $100 sweet spot
Price range
$17.19–$87.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
18.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #187 within Coats, Jackets & Vests. It carries 725 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#187in Coats, Jackets & Vests
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
725per listing
Listings tracked
334

04 · Newcomers

11 of last year's 127 launches cleared the first-year sales bar.

127 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
127
Successful launches
11Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black Bomber Jacket Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

99 falling

Sellers

105

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

8%

Top 20: 23%

Open market

69%

  • Brand 17%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Black Bomber Jacket Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.8×

Search terms

Top Black Bomber Jacket Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cropped bomber jacket women77K/yr
  • denim bomber jacket women55K/yr
  • womens bomber jackets lightweight45K/yr
  • red bomber jacket women49K/yr
  • lightweight bomber jacket women26K/yr
  • white bomber jacket women34K/yr
  • satin bomber jacket women29K/yr
  • brown bomber jacket women55K/yr
  • cropped bomber jacket29K/yr
  • red bomber jacket36K/yr

Reviews and returns

What reviews say buyers love and hate about Black Bomber Jacket Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
18.0%of orders come back
“Run large”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Bomber Jacket Women questions

Answered from the same tracked data.