Black Bob Wig

Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.

Searches, last 12 months

490K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

2.0%

Market size, estimated

$256Ka year

Peak month

October5.8× the quietest month

Top search term

black bob wig184K searches a year

Listings sell for $26.43 on average, from $8.94 to $87.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $26.43 that is $3K to $7K a year per listing.

Average price

$26.43inside the $15 to $100 sweet spot

Price range

$8.94–$87.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

9.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #581 within Wigs. It carries 1,144 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#581in Wigs

Average rating

3.96 starsAmazon United States average 4.42 stars

Average reviews

1,144per listing

Listings tracked

99

26 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months