Is black bikini bottoms profitable to sell on Amazon United States?

The niche generates $316K/yr across 200 tracked products. 4 of 45 products launched in the last 360 days are still selling. 90-day search growth is +103.6%. Flapen's verdict: Worth a look (63/100).

How competitive is the black bikini bottoms niche?

43 brands and 49 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in black bikini bottoms?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 12.2% — above our launch gate.

When does demand for black bikini bottoms peak?

Demand peaks in Jun–Jul; the busiest month runs 11.3× the quietest.

What does it cost to enter the black bikini bottoms niche?

Listings span $9.59–$31.06; the average listing price is $15.54 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.

black bikini bottoms

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Growth

Great+103.6%

90-day search growth — must beat 0% to launch

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$15.54

avg listing price — sweet spot $15–$100

Price range

Great$9.59–$31.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good858.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$316K

$316K/yr · 1.5M searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, black bikini bottoms is a $316K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black bikini bottoms market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $311K–$389K; units × avg price
Conversion rate: 1.4%
Avg BSR: #156
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.7%
Avg brand age: 43 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

14%

Top 20: 35%

Open market

46%

Tempt Me14%
RELLECIGA9%
Zmart9%
Amazon Essentials9%
Rajputana7%
Holipick7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +103.6% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 11.3×

Open Trend

Top black bikini bottoms search terms

black bikini bottoms456K/yr +105.9%1.4% conv.
white bikini bottoms187K/yr +86.6%1.3% conv.
thong bikini bottom161K/yr +98.0%0.6% conv.
red bikini bottoms95K/yr +332.4%0.8% conv.
brown bikini bottom58K/yr +140.4%0.4% conv.
black bikini bottom69K/yr +81.5%1.6% conv.
low rise bikini bottoms49K/yr +58.0%0.3% conv.
thong bikini bottoms35K/yr +211.6%0.5% conv.
white swimsuit bottoms36K/yr +91.7%0.8% conv.
white bathing suit bottom41K/yr +82.7%1.0% conv.

All search terms

Top black bikini bottoms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tempt Me Women Low Rise Bikini Bottoms - Black Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear S

Tempt Me$14.794.6★369 rev

Rajputana Womens Tie Side Solid Bikini Bottom String Sexy Brazilian Bathing Suits Bottoms White

Rajputana$14.344.5★330 rev

Holipick Black Bikini Bottoms for Women String Bathing Suit Bottom with Moderate Coverage Low Waist Swim Bottom M

Holipick$13.354.4★918 rev

Tempt Me Women Low Rise Bikini Bottoms - White Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear 2025 M

Tempt Me$19.324.6★369 rev

RELLECIGA Womens Black Super Cheeky Brazilian Cut Bikini Bottom Size Medium

RELLECIGA$12.614.5★9,176 rev

Newest

by launch date

Women Tie Side White Bikini Bottoms Womens Full Coverage Swimsuit Bottom Mid Rise Sexy Swim Bathing Suit Swimwear Bottom White M

SWIMLANCE$13.7214 rev

2mo ago

Black Bikini Bottoms for Women Bathing Suit Bottom with Moderate Coverage M

Whalelle$12.5845 rev

11mo ago

Black Bikini Bottoms for Women Bathing Suit Bottom with Moderate Coverage S

Whalelle$12.6745 rev

11mo ago

Amazon Essentials Womens Classic Full Coverage Low Rise Bikini Swimsuit Bottom Bright Poppy Red Small

Amazon Essentials$11.561,416 rev

1y ago

Amazon Essentials Womens Classic Full Coverage Low Rise Bikini Swimsuit Bottom Bright Poppy Red Medium

Amazon Essentials$12.441,416 rev

1y ago

What buyers say about black bikini bottoms

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall41%

“Not too tight”

Comfort-Overall10%

“Very Comfortable”

Quality-Overall9%

“seems well made”

Shape/Style6%

“Cute Style”

Material Quality5%

“good thick material”

Value For Money5%

“Worth It”

Advertised Vs Actual Product3%

“Just like shown”

Color3%

“vibrant color”

Stretchability/Expandability/Elasticity2%

“comfortable with a good amount of stretch”

Adjustability/Rotatability/Reclining1%

“stay in place without constantly needing adjustment”

What buyers complain about

Size-Overall33%

“Runs large”

Stretchability/Expandability/Elasticity5%

“dont have a lot of stretch”

Quality-Overall4%

“poor quality”

Color3%

“color not accurate”

Transparency2%

“not overly revealing”

Material Quality2%

“The material felt cheap”

Shape/Style2%

“So not flattering”

Thigh Fit2%

“Super cute, not true to size in the elastic around your legs”

Comfort-Overall2%

“won't be comfortable to swim in”

Smell1%

“Im afraid that's how I smell when people are near me”

Top return reasons

Size-Overall44%

Waist Fit23%

Hip Fit8%

Chest Fit6%

Shape/Style3%

Length3%

Advertised Vs Actual Product2%