Is black bikini profitable to sell on Amazon United States?

The niche generates $769K/yr across 123 tracked products. 11 of 29 products launched in the last 360 days are still selling. 90-day search growth is +80.2%. Flapen's verdict: Worth a look (66/100).

How competitive is the black bikini niche?

47 brands and 53 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in black bikini?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Chest Fit. The return rate is 12.8% — above our launch gate.

When does demand for black bikini peak?

Demand peaks in May–Jun–Jul; the busiest month runs 7.5× the quietest.

What does it cost to enter the black bikini niche?

Listings span $8.98–$35.80; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.

black bikini

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great$22.58

avg listing price — sweet spot $15–$100

Growth

Great+80.2%

90-day search growth — must beat 0% to launch

Price range

Great$8.98–$35.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$769K

$769K/yr · 9.2M searches

Review moat

Okay1,700.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.8%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black bikini is a $769K/yr Amazon United States market (9.2M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black bikini market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $677K–$903K; units × avg price
Conversion rate: 0.4%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

34%

Top 20: 78%

Top-5 click share

18%

Top 20: 41%

Open market

62%

Suvimuga12%
Tainehs6%
Sucrefas6%
OZICERD5%
CUPSHE4%
Amazon Essentials4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.5×

Open Trend

Top black bikini search terms

bikini top1.6M/yr +104.7%0.1% conv.
thong bikini841K/yr +71.0%0.1% conv.
bikini tops for women694K/yr +120.1%0.1% conv.
black bikini804K/yr +75.3%0.4% conv.
thong bikini sets for women530K/yr +46.1%0.1% conv.
blue bikini362K/yr +195.7%0.1% conv.
triangle bikini469K/yr +45.5%0.1% conv.
bikini tops415K/yr +65.7%0.1% conv.
polka dot bikini396K/yr +45.1%0.1% conv.
string bikini435K/yr +49.9%0.1% conv.

All search terms

Top black bikini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Black M

Suvimuga$23.584.4★13,467 rev

Sucrefas Womens Thong String Bikini Set Sexy Brazilian Cheeky Two Piece Triangle Halter Swimsuit Bathing Suits Leopard S

Sucrefas$22.314.4★691 rev

Aqua Eve Women Underwire Bikini Top - Push Up Swimsuit Top Bra Padded Bathing Suit 2025 Twist Front Swimwear Black L

Aqua Eve$24.084.4★1,425 rev

OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black L

OZICERD$9.974.5★1,454 rev

Zuvebamyo Womens Two Piece Bikini Swimsuit Sexy Ribbed Triangle Top Bathing Suits String Cheeky Bikini Sets Black S

Zuvebamyo$20.804.3★1,523 rev

Newest

by launch date

swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium

swimall$29.9157 rev

4mo ago

Twist Front Crisscross Back Bikini Top V Neck Self Tie Padded Swimsuit Bathing Suit Tops Only for Women Yellow Floral

Amy Babe$21.70107 rev

7mo ago

VividHarbor Twist Knot Bikini Top for Women V Neck Push Up Padded Swimsuit Adjustable Straps Bathing Suit Swim Tops Only Olive

VividHarbor$20.45102 rev

7mo ago

SUUKSESS Women Sexy Thong String Two Piece Bikini Sets Triangle Cheeky Halter Swimsuits Color Block Bathing Suits(Dark Brown M)

SUUKSESS$25.68646 rev

1y ago

ZAFUL Womens Underwire Bikini Top Push Up Bathing Suit Tops Padded Large Bust Swimsuits Tops Only 2025 Coffee

ZAFUL$21.52149 rev

1y ago

What buyers say about black bikini

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fit well”

Quality-Overall10%

“So cute AND well-made”

Shape/Style7%

“Very flattering”

Comfort-Overall7%

“Supportive and comfortable”

Color7%

“Cute color”

Material Quality6%

“the material is soft”

Value For Money4%

“Its a good bikini top for the price”

Advertised Vs Actual Product3%

“Fits exactly as shown”

Strap/String Quality2%

“I love the adjustable straps”

Adjustability/Rotatability/Reclining2%

“Lots of adjustability”

What buyers complain about

Size-Overall29%

“Too small”

Quality-Overall6%

“Cheap quality”

Chest Fit4%

“The bust band is so tight”

Material Quality3%

“cheap material”

Strap/String Quality3%

“the strap's adjustable sliders did not stay in place”

Advertised Vs Actual Product3%

“Not as advertised”

Color3%

“will lose color after the first use”

Stitch/Finish/Polish2%

“the seams on the side were weird”

Shape/Style2%

“Wrong top style”

Waist Fit2%

“Theres hardly any lower tummy coverage as the cut of the bottoms is a lot lower than anticipated”

Top return reasons

Size-Overall45%

Chest Fit29%

Hip Fit4%

Waist Fit3%

Shape/Style3%

Advertised Vs Actual Product2%

Material Quality2%

Feet Fit2%

Length1%

Color1%

Common questions

Is black bikini profitable to sell on Amazon United States?: The niche generates $769K/yr across 123 tracked products. 11 of 29 products launched in the last 360 days are still selling. 90-day search growth is +80.2%. Flapen's verdict: Worth a look (66/100).
How competitive is the black bikini niche?: 47 brands and 53 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in black bikini?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Chest Fit. The return rate is 12.8% — above our launch gate.
When does demand for black bikini peak?: Demand peaks in May–Jun–Jul; the busiest month runs 7.5× the quietest.
What does it cost to enter the black bikini niche?: Listings span $8.98–$35.80; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.