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Black Baby Dress

Fail

An estimated 11.6% of orders come back, so Black Baby Dress is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$80K/yr365K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
14%top-5 click share · 58 brands · 58 sellers

Flapen Score

Black Baby Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Baby Dress is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Baby Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Black Baby Dress 365K times last year and spent an estimated $80K. The top 5 brands take 39% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
1.1%
Market size, estimated
$80Ka year
Peak month
October2.0× the quietest month
Top search term
black baby dress45K searches a year

02 · Price

A sale here is worth $19.00.

Listings sell for $19.00 on average, from $7.06 to $33.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.00 that is $0 to $2K a year per listing.

Average price
$19.00inside the $15 to $100 sweet spot
Price range
$7.06–$33.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #210 within Baby Girls. It carries 892 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#210in Baby Girls
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
892per listing
Listings tracked
183

04 · Newcomers

0 of last year's 64 launches cleared the first-year sales bar.

64 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
64
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Baby Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

58 rising

Sellers

58

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

14%

Top 20: 35%

Open market

55%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Black Baby Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Black Baby Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black baby dress45K/yr
  • baby black dress42K/yr
  • baby girl black dress40K/yr
  • black and white toddler dress18K/yr
  • toddler funeral dress18K/yr
  • 3t black dress18K/yr
  • black dress for baby girl21K/yr
  • infant black dress20K/yr
  • black dress baby girl18K/yr
  • toddler black and white dress12K/yr

Reviews and returns

What reviews say buyers love and hate about Black Baby Dress

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
11.6%of orders come back
“Too short”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Baby Dress questions

Answered from the same tracked data.