Is black aviator sunglasses for women profitable to sell on Amazon United States?

The niche generates $109K/yr across 69 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the black aviator sunglasses for women niche?

29 brands and 35 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in black aviator sunglasses for women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.5% — above our launch gate.

When does demand for black aviator sunglasses for women peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the black aviator sunglasses for women niche?

Listings span $8.21–$37.62; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 3,206 reviews — the moat a new listing must climb.

black aviator sunglasses for women

Worth a look

Shows a fragmented shelf (top 5 take 30% of clicks), but high returns (5.5%) keeps it on the watch list.

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Great$8.21–$37.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.53

avg listing price — sweet spot $15–$100

Growth

Good+33.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,205.99

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$109K

$109K/yr · 244K searches

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, black aviator sunglasses for women is a $109K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

black aviator sunglasses for women market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $93K–$124K; units × avg price
Conversion rate: 2.9%
Avg BSR: #220
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.6%
Avg brand age: 54 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

30%

Top 20: 62%

Open market

35%

SOJOS20%
livho12%
GUVIVI9%
ANDWOOD9%
FEISEDY7%
JOOX7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top black aviator sunglasses for women search terms

black aviator sunglasses for women53K/yr +35.8%3.8% conv.
gold aviator sunglasses for women28K/yr +39.9%2.2% conv.
brown aviator sunglasses for women16K/yr +97.7%2.7% conv.
mirrored aviator sunglasses for women12K/yr +75.5%1.0% conv.
oversized aviators13K/yr +28.2%0.7% conv.
tortoise aviator sunglasses for women12K/yr +24.3%2.0% conv.
oversized aviator sunglasses for men12K/yr +50.9%0.2% conv.
tortoise shell aviator sunglasses11K/yr +32.7%2.0% conv.
oversize aviator sunglasses women10K/yr +30.5%0.8% conv.
small aviator sunglasses9K/yr +53.7%0.5% conv.

All search terms

Top black aviator sunglasses for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

livho Sunglasses for Men Women Aviator Polarized Metal Mirror UV 400 Lens Protection

livho$10.474.4★21,357 rev

JOOX Polarized Aviator Sunglasses for Women Men UV400 Protection Lens and Lightweight Metal Pilot Frame JX2775

JOOX$13.504.4★3,448 rev

GUVIVI Retro Gold Aviator Sunglasses for Women Men 2025 Metal Oversized 70s Aviators Sun Glasses Champagne

GUVIVI$14.694.3★1,190 rev

SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Brown Tortoise/Brown

SOJOS$14.734.6★789 rev

SUNGAIT Womens Lightweight Oversized Aviator Sunglasses - Mirrored Polarized Lens Classic Style

SUNGAIT$14.674.5★14,093 rev

Newest

by launch date

FEISEDY Retro Thick Aviator Sunglasses for Women Men Large Vintage Shades Square Pilot Chunky Sun Glasses B9174

FEISEDY$15.8251 rev

6mo ago

goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce

goodr$37.621,788 rev

6mo ago

GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators

GUVIVI$14.61607 rev

8mo ago

FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259

FEISEDY$24.92216 rev

10mo ago

SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Brown Tortoise/Brown

SOJOS$14.73789 rev

1y ago

What buyers say about black aviator sunglasses for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Amazing quality”

Value For Money15%

“they are affordable”

Size-Overall12%

“Not too tight”

Shape/Style11%

“Cute style”

Comfort-Overall8%

“Comfortable and cute”

Weight Light8%

“giving them a high quality feel while remaining perfectly lightweight on the face”

Color7%

“colors are very pretty”

Advertised Vs Actual Product4%

“Better than expected”

Strength3%

“Very sturdy and great sunglasses”

Durability2%

“I am amazed at how well theyre holding up”

What buyers complain about

Size-Overall22%

“Very loose”

Quality-Overall19%

“Poor quality”

Durability12%

“already broken”

Value For Money6%

“Not Worth the Price”

Strength6%

“Cheap and flimsy”

Material Quality3%

“Material is flimsy plastic”

Color2%

“I wish they were a bit darker”

Advertised Vs Actual Product2%

“Not like picture”

Weight Heavy1%

“They are a little bit heavier than I thought”

Comfort-Overall1%

“Uncomfortable”

Top return reasons

Size-Overall63%

Shape/Style10%

Quality-Overall5%

Advertised Vs Actual Product5%

Color4%

Material Quality2%

Value For Money2%

Width2%

Strength1%

Defective Material/Parts1%

Common questions

Is black aviator sunglasses for women profitable to sell on Amazon United States?: The niche generates $109K/yr across 69 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the black aviator sunglasses for women niche?: 29 brands and 35 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in black aviator sunglasses for women?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.5% — above our launch gate.
When does demand for black aviator sunglasses for women peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the black aviator sunglasses for women niche?: Listings span $8.21–$37.62; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 3,206 reviews — the moat a new listing must climb.