black aviator sunglasses
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Price range
Great$5.21–$71.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$123K$123K/yr · 179K searches
Review moat
Bad5,641.47avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, black aviator sunglasses is a $123K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black aviator sunglasses market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $155K–$194K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.8%
- Avg brand age
- 58 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
36
Top-5 brand share
49%
Top 20: 88%
Top-5 click share
35%
Top 20: 70%
Open market
46%
- J+S15%
- livho12%
- phikttu9%
- LUENX7%
- Joopin5%
- SUNGAIT5%
Demand
Weekly Amazon search volume, last 11 weeks — +52.4% search growth over the last 90 days.Top black aviator sunglasses search terms
- black aviator sunglasses30K/yr
- square aviator sunglasses for men26K/yr
- black aviator sunglasses for men20K/yr
- navigator sunglasses16K/yr
- black aviators11K/yr
- mirrored aviator sunglasses for men9K/yr
- mens square aviator sunglasses8K/yr
- mirror aviator sunglasses for men6K/yr
- top gun sunglasses9K/yr
- silver aviator sunglasses6K/yr
Top black aviator sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
livho Sunglasses for Men Women Aviator Polarized Metal Mirror UV 400 Lens Protection
livho$10.474.4★21,357 rev
phikttu Sunglasses Men Polarized Aviator Sunglasses for Men Women Fishing Driving Sun glasses Metal Frame UV400 Protection
phikttu$9.704.6★2,806 rev
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Black Frame/Black Lens)
J+S$18.524.3★23,466 rev
Joopin Oversized Silver Aviation Sunglasses Polarized Retro Sun Glasses UV Protection Military Shades Mirror lens Sunnies
Joopin$13.484.3★3,045 rev
CGID GA61 Premium Al-Mg Alloy Pilot Polarized Sunglasses UV400 Full Mirrored Spring Hinges Sun Glasses for Men Women Mens Shades
CGID$21.124.3★6,441 rev
Newest
by launch date
tanmigot Aviator Sunglasses for Men Women Polarized UV400 Protection Sun glasses Classic Aviator Sunglasses with Metal Frame for Driving Outdoor Sports
tanmigot$10.0872 rev
goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.621,788 rev
Shady Rays Navigator - Navy Silver/Blue Lens Standard Fit
Shady Rays$70.2524 rev
LUENX Aviator Sunglasses for Men Women PolarizedSquare Polygon Gradient Brown Lens Gold Metal Frame 58MM
LUENX$15.40469 rev
kunchu Classic Aviator Sunglasses for Men Womens Polarized UV Protection Driving SunglassesH01Black
kunchu$8.21323 rev
Trending
90-day click momentumgoodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.624.7★
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)
J+S$18.614.3★
Shady Rays Navigator - Navy Silver/Blue Lens Standard Fit
Shady Rays$70.254.7★
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Black Frame/Black Lens)
J+S$18.524.3★
Knockaround Mount Evans Polarized Navigator Sunglasses for Men & Women - UV400 Protection
Knockaround$33.274.6★
What buyers say about black aviator sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“Money well spent”
“Excellent quality”
“Fit as expected”
“These glasses are very comfortable”
“The frames are lightweight and comfortable”
“Cute style”
“Exactly as advertised”
“colors are very pretty”
“the materials seem durable for regular use”
“the folding part is very sturdy”
What buyers complain about
“Cheaply made”
“Super small”
“Broke after first wear”
“Not Worth the Price”
“Not as sturdy as I hoped”
“Terrible quality material”
“Not at all what the picture shows”
“Broken Product”
“Does not work for me”
“Very lightweight...wasnt the one I wanted”
Top return reasons
Common questions
- Is black aviator sunglasses profitable to sell on Amazon United States?
- The niche generates $123K/yr across 49 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the black aviator sunglasses niche?
- 31 brands and 36 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in black aviator sunglasses?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.9%.
- What does it cost to enter the black aviator sunglasses niche?
- Listings span $5.21–$71.95; the average listing price is $19.41 (sweet spot $15–$100). The average incumbent carries 5,641 reviews — the moat a new listing must climb.