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Black Aviator Sunglasses

Maybe

The top 5 brands take only 49% of clicks. But the average product has 5,641 reviews to catch up to, so Black Aviator Sunglasses is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$123K/yr179K searches / yr
90-day growth
+52.4%search demand this quarter
Competition
35%top-5 click share · 31 brands · 36 sellers

Flapen Score

Black Aviator Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Aviator Sunglasses is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Aviator Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Black Aviator Sunglasses 179K times last year and spent an estimated $123K. The top 5 brands take 49% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+52.4%
Conversion, latest week
3.5%
Market size, estimated
$123Ka year
Top search term
black aviator sunglasses30K searches a year

02 · Price

A sale here is worth $19.41.

Listings sell for $19.41 on average, from $5.21 to $71.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.41 that is $2K to $5K a year per listing.

Average price
$19.41inside the $15 to $100 sweet spot
Price range
$5.21–$71.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #402 within Sunglasses & Eyewear Accessories. It carries 5,641 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#402in Sunglasses & Eyewear Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
5,641per listing
Listings tracked
49

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Black Aviator Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

36

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

35%

Top 20: 70%

Open market

46%

  • Brand 115%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Black Aviator Sunglasses search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Apr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Black Aviator Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black aviator sunglasses30K/yr
  • square aviator sunglasses for men26K/yr
  • black aviator sunglasses for men20K/yr
  • navigator sunglasses16K/yr
  • black aviators11K/yr
  • mirrored aviator sunglasses for men9K/yr
  • mens square aviator sunglasses8K/yr
  • mirror aviator sunglasses for men6K/yr
  • top gun sunglasses9K/yr
  • silver aviator sunglasses6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Aviator Sunglasses

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
21%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black Aviator Sunglasses questions

Answered from the same tracked data.