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Black Athletic Shoes

Fail

Buyers convert on only 0.7% of searches, so Black Athletic Shoes is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$55K/yr195K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
13%top-5 click share · 57 brands · 162 sellers

Flapen Score

Black Athletic Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Athletic Shoes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Athletic Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Black Athletic Shoes 195K times last year and spent an estimated $55K. The top 5 brands take 50% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
0.7%
Market size, estimated
$55Ka year
Peak month
December1.4× the quietest month
Top search term
black athletic shoes21K searches a year

02 · Price

A sale here is worth $43.13.

Listings sell for $43.13 on average, from $17.90 to $146.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $43.13 that is $0 to $4K a year per listing.

Average price
$43.13inside the $15 to $100 sweet spot
Price range
$17.90–$146.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #156 within Shoes. It carries 7,517 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#156in Shoes
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
7,517per listing
Listings tracked
209

04 · Newcomers

30 of last year's 60 launches cleared the first-year sales bar.

60 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
60
Successful launches
30Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Athletic Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

57 rising

Sellers

162

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

13%

Top 20: 33%

Open market

47%

  • Brand 120%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Black Athletic Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Athletic Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black athletic shoes21K/yr
  • all black running shoes men16K/yr
  • zapatillas negras para hombre17K/yr
  • all black mens sneakers13K/yr
  • mens black sneakers size 1111K/yr
  • men sneakers black9K/yr
  • mens black sneakers size 1210K/yr
  • running shoes black9K/yr
  • mens black sneaker9K/yr
  • sneakers for men black10K/yr

Reviews and returns

What reviews say buyers love and hate about Black Athletic Shoes

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Athletic Shoes questions

Answered from the same tracked data.