black athletic shoes
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$43.13avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Good$17.90–$146.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,516.98avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 195K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black athletic shoes is a $55K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black athletic shoes market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 2.1%
- Avg brand age
- 41 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
162
Top-5 brand share
50%
Top 20: 86%
Top-5 click share
13%
Top 20: 33%
Open market
47%
- Under Armour20%
- adidas14%
- New Balance6%
- Nike5%
- Amazon Essentials4%
- YRLTYO4%
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top black athletic shoes search terms
- black athletic shoes21K/yr
- all black running shoes men16K/yr
- zapatillas negras para hombre17K/yr
- all black mens sneakers13K/yr
- mens black sneakers size 1111K/yr
- men sneakers black9K/yr
- mens black sneakers size 1210K/yr
- running shoes black9K/yr
- mens black sneaker9K/yr
- sneakers for men black10K/yr
Top black athletic shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Mens Charged Assert 10 Shoes (002) Black/Black/Black 11
Under Armour$50.064.6★24,057 rev
New Balance Mens Fresh Foam 520 v9 Running Shoe
New Balance$45.304.4★2,755 rev
Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 11
adidas$42.134.5★7,664 rev
YRLTYO Mens Tennis Shoes Running Sneaker Slip On Walking Gym Workout Athletic Breathable Lightweight Jogging Casual Sport Shoes Black Size 12
YRLTYO$19.504.3★1,152 rev
Kapsen Mens Non Slip Running Shoes Ultra Light Breathable Casual Walking Shoes Fashion Sneakers Mesh Workout Sports Shoes Full Black
Kapsen$19.494.2★3,368 rev
Newest
by launch dateAdidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 11
adidas$42.137,664 rev
Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 10
adidas$42.037,664 rev
adidas Mens Swift Run Core Black/Core Black/Core Black 10
adidas$59.773,458 rev
adidas Mens Swift Run Core Black/Core Black/Core Black 11
adidas$60.423,458 rev
Bruno Marc Mens Retro Fashion Sneakers Breathable Comfortable Business Casual Dress Trainers Shoes Size 10.5 All Black SBFN26009M
Bruno Marc$38.8452 rev
Trending
90-day click momentum
Reebok Club C 85 Mens Tennis Shoes Casual Fashion White Sneakers for Men Int-Black/Charcoal 9.5
Reebok$60.014.6★
Bruno Marc Mens Retro Fashion Sneakers Breathable Comfortable Business Casual Dress Trainers Shoes Size 10.5 All Black SBFN26009M
Bruno Marc$38.844.2★
LARNMERN Men Chef Non Slip Waterproof Work Shoes Slip-on Black 9.5
LARNMERN$45.654.1★
Kapsen Mens Non Slip Running Shoes Ultra Light Breathable Casual Walking Shoes Fashion Sneakers Mesh Workout Sports Shoes Full Black
Kapsen$29.674.2★
Under Armour Mens Charged Assert 9 Black (003)/Black 10.5 M US
Under Armour$57.354.6★
What buyers say about black athletic shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable Shoes”
“Excellent fit”
“Great value”
“Awesome Quality”
“They are very lightweight and breathe easily”
“Great for running”
“Comfortable shoes and they and very durable”
“good shape”
“Just what i wanted”
“easy to wear all day”
What buyers complain about
“Bigger than expected”
“Cheaply made”
“Coming apart”
“They are not as comfortable as they sell them”
“Hurt my feet”
“Shoes too narrow”
“shows not new”
“Could be better for the price”
“Not water resistant”
“Not like the picture”
Top return reasons
Common questions
- Is black athletic shoes profitable to sell on Amazon United States?
- The niche generates $55K/yr across 209 tracked products. 30 of 60 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the black athletic shoes niche?
- 57 brands and 162 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in black athletic shoes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.2% — above our launch gate.
- When does demand for black athletic shoes peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the black athletic shoes niche?
- Listings span $17.90–$146.08; the average listing price is $43.13 (sweet spot $15–$100). The average incumbent carries 7,517 reviews — the moat a new listing must climb.