Black and White Wig

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

1.2%

Market size, estimated

$69Ka year

Peak month

October14.3× the quietest month

Top search term

black and white wig125K searches a year

Listings sell for $27.78 on average, from $9.84 to $114.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.78 that is $0 to $3K a year per listing.

Average price

$27.78inside the $15 to $100 sweet spot

Price range

$9.84–$114.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

12.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #2,869 within Wigs. It carries 968 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#2,869in Wigs

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

968per listing

Listings tracked

69

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months