Black and White Tie

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

3.1%

Market size, estimated

$56Ka year

Peak month

October2.9× the quietest month

Top search term

black and white tie47K searches a year

Listings sell for $13.78 on average, from $8.22 to $18.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.78 that is $1K to $3K a year per listing.

Average price

$13.78under the $15 to $100 sweet spot

Price range

$8.22–$18.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

7.2%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Ties, Cummerbunds & Pocket Squares. It carries 2,813 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#121in Ties, Cummerbunds & Pocket Squares

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,813per listing

Listings tracked

37

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months