Is Black and White Tie profitable to sell on Amazon United States?

Flapen scores Black and White Tie 36 out of 100 on Amazon United States, a Fail. Shoppers spend $56K a year across 37 tracked products. 0 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +6.2% in the last 90 days.

How competitive is the Black and White Tie niche on Amazon United States?

17 brands and 18 sellers compete in Black and White Tie on Amazon United States. The top 5 Black and White Tie products take 51% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Black and White Tie?

Black and White Tie buyers on Amazon United States complain most about Color, Advertised Vs Actual Product, and Value For Money. An estimated 7.2% of orders come back, which is high.

When does demand for Black and White Tie peak?

Search demand for Black and White Tie on Amazon United States peaks in Sep–Oct, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Black and White Tie niche?

Black and White Tie sells for $13.78 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $8.22 to $18.62. The average product has 2,813 reviews, the count a new listing must catch up to.

Black and White Tie

Fail

Shoppers spend an estimated $56K a year here, so Black and White Tie is a Fail.

Filters High Returns

Flapen Score: 36
36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size: $56K/yr129K searches / yr
90-day growth: +6.2%search demand this quarter
Competition: 51%top-5 click share · 17 brands · 18 sellers

Flapen Score

Black and White Tie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black and White Tie is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Black and White Tie market on Amazon at a glance

Shoppers on Amazon United States searched for Black and White Tie 129K times last year and spent an estimated $56K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months: 129K
Growth, 90 days vs prior 90: +6.2%
Conversion, latest week: 3.1%
Market size, estimated: $56Ka year
Peak month: October2.9× the quietest month
Top search term: black and white tie47K searches a year

02 · Price

A sale here is worth $13.78.

Listings sell for $13.78 on average, from $8.22 to $18.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.78 that is $1K to $3K a year per listing.

Average price: $13.78under the $15 to $100 sweet spot
Price range: $8.22–$18.62
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Ties, Cummerbunds & Pocket Squares. It carries 2,813 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #121in Ties, Cummerbunds & Pocket Squares
Average rating: 4.68 starsAmazon United States average 4.42 stars
Average reviews: 2,813per listing
Listings tracked: 37

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 54 months

Products

Top Black and White Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 82%

Open market

23%

Brand 137%
Brand 218%
Brand 36%
Brand 46%
Brand 55%
Brand 65%

Demand

Black and White Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Black and White Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

black and white tie47K/yr +9.9%1.5% conv.
black and white ties for men20K/yr -10.4%1.9% conv.
black and silver tie13K/yr +1.0%1.8% conv.
black and grey tie8K/yr +8.0%2.4% conv.
black and white striped tie8K/yr +19.6%2.1% conv.
black and silver ties for men6K/yr +15.9%2.5% conv.
mens black and white tie6K/yr +0.9%2.2% conv.
white and black tie5K/yr +31.9%0.9% conv.
black and gray tie6K/yr -5.2%3.0% conv.
black and grey ties for men5K/yr +8.7%2.2% conv.

Reviews and returns

What reviews say buyers love and hate about Black and White Tie

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”

33%of negative reviews mention “Color”

7.2%of orders come back

“Not black and White”

A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Black and White Tie questions

Answered from the same tracked data.

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