Black and White Socks

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

+13.7%

Conversion, latest week

4.5%

Market size, estimated

$65Ka year

Peak month

October2.1× the quietest month

Top search term

black and white socks55K searches a year

Listings sell for $11.43 on average, from $6.38 to $21.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.43 that is $1K to $3K a year per listing.

Average price

$11.43under the $15 to $100 sweet spot

Price range

$6.38–$21.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #761 within Athletic Socks. It carries 6,346 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#761in Athletic Socks

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

6,346per listing

Listings tracked

38

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months