Is black and white purse profitable to sell on Amazon United States?

The niche generates $77K/yr across 46 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the black and white purse niche?

34 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in black and white purse?

Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 6.6% — above our launch gate.

When does demand for black and white purse peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the black and white purse niche?

Listings span $9.58–$82.63; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 1,625 reviews — the moat a new listing must climb.

black and white purse

Worth a look

Shows a sweet-spot price point ($23.78 avg), but a small market ($77K/yr) keeps it on the watch list.

Avg price

Incredible$23.78

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Price range

Great$9.58–$82.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,625.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$77K

$77K/yr · 182K searches

Returns

Bad6.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black and white purse is a $77K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black and white purse market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $48K–$59K; units × avg price
Conversion rate: 1.8%
Avg BSR: #738
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 9.0%
Avg brand age: 32 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

41%

Top 20: 78%

Open market

50%

DIHKLCIO12%
FiveloveTwo12%
Verdusa10%
Solene5%
BABEYOND5%
CYHTWSDJ5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top black and white purse search terms

black and white purse68K/yr +14.7%0.9% conv.
black and white purses for women22K/yr +9.8%0.9% conv.
black and white clutch18K/yr +2.0%1.0% conv.
black and white clutch purse12K/yr +27.3%0.8% conv.
black and white bag11K/yr +29.7%0.3% conv.
black and white handbag12K/yr +5.8%0.8% conv.
black and white purses9K/yr +17.0%0.6% conv.
black and white crossbody bag8K/yr +95.9%0.5% conv.
white and black purse7K/yr +16.1%0.5% conv.
black and white striped purse7K/yr +8.9%0.7% conv.

All search terms

Top black and white purse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FiveloveTwo Womens PU Leather Clutch Handbags and Purse Wallet Crossbody Shoulder Party Wedding Shopping Shoulder Bags Satchels Black White

FiveloveTwo$16.644.5★270 rev

Clutch Purses for Women Summer Beach Woven Crochet Handbag Dumpling Striped Ruched Cloud Purse colorblock Evening Bag black white

DIHKLCIO$19.034.4★663 rev

Verdusa Womens Vintage Crossbody Bags Top Handle Square Flap Satchel Purses with Ribbon Black and White One Size

Verdusa$27.864.0★58 rev

Solene Faux Leather Lightweight Purse Medium Crossbody Bag with Shoulder Strap - LP062 (White-Black5)

Solene$19.754.6★2,614 rev

CYHTWSDJ Shoulder Bags for Women Cute Hobo Tote Handbag Mini Clutch Purse with Zipper Closure (Black& White)

CYHTWSDJ$15.504.5★7,636 rev

Newest

by launch date

Vpoofree Clutch Purses for Women Woven Crochet Bag&Cosmetic Bag Dumpling Striped Cloud Purse Evening Handbag Summer Beach (Black white letters clutch purses)

Vpoofree$18.1475 rev

4mo ago

Vpoofree Clutch Purses for Women Woven Crochet Bag&Cosmetic Bag Dumpling Striped Cloud Purse Evening Handbag Summer Beach (Black&white summer beach purse for vacation)

Vpoofree$16.8275 rev

4mo ago

Niyctvr Woven Clutch Purse for Women Striped Summer Woven Clutch Mahjong Tile Bag Dumpling Style Colorful Evening Handbag

Niyctvr$19.8211 rev

5mo ago

KURGOOL Dual-tone Purse Handbags for Women 3 Zip Compartments Tote Bag Trendy Leather Designer Shoulder Satchel Purses (Black & White)

KURGOOL$29.3434 rev

6mo ago

Purses and Handbags for Women 3Pcs Womens Handbags Fashion PU Leather Tote Shoulder Top Handle Satchel Purse Bags Adjustable Strap Work Satchel with Wallet (white+black)

Tigpoy$23.2433 rev

6mo ago

What buyers say about black and white purse

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“feels very well made”

Size-Overall17%

“Just the right size”

Color9%

“Love the color”

Value For Money7%

“Worth the purchase”

Design-Overall6%

“Its constructed well”

Shape/Style5%

“Love the style”

Strap/String Quality5%

“The strap is adjustable which I also appreciate”

Advertised Vs Actual Product3%

“It looks exactly as pictured”

Material Quality3%

“I also love the material as its easy to wipe down”

Durability2%

“Seems pretty durable”

What buyers complain about

Size-Overall20%

“dont fit very well”

Value For Money7%

“Waste of money”

Strap/String Quality5%

“Broken strap”

Quality-Overall5%

“up close it looks a little cheap”

Color4%

“The white is more like a pink or dirty color”

Material Quality3%

“the bow is like cheap rubber plastic”

Advertised Vs Actual Product3%

“Not a pictured”

Shape/Style3%

“That's not my style at all”

Handle Quality3%

“the handle is splitting after three weeks”

Chain/Key Quality2%

“Poor chain strap”

Top return reasons

Size-Overall59%

Material Quality8%

Color6%

Quality-Overall4%

Advertised Vs Actual Product4%

Shape/Style3%

Value For Money2%

Zipper Quality2%

Strap/String Quality2%

Length1%

Common questions

Is black and white purse profitable to sell on Amazon United States?: The niche generates $77K/yr across 46 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the black and white purse niche?: 34 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in black and white purse?: Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 6.6% — above our launch gate.
When does demand for black and white purse peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the black and white purse niche?: Listings span $9.58–$82.63; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 1,625 reviews — the moat a new listing must climb.