Black and White Purse

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

+13.4%

Conversion, latest week

1.8%

Market size, estimated

$77Ka year

Peak month

May1.7× the quietest month

Top search term

black and white purse68K searches a year

Listings sell for $23.78 on average, from $9.58 to $82.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.78 that is $0 to $2K a year per listing.

Average price

$23.78inside the $15 to $100 sweet spot

Price range

$9.58–$82.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #738 within Clutches & Evening Bags. It carries 1,625 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#738in Clutches & Evening Bags

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,625per listing

Listings tracked

46

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months