Is black and white maxi dress profitable to sell on Amazon United States?

The niche generates $35K/yr across 226 tracked products. 5 of 71 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the black and white maxi dress niche?

93 brands and 103 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in black and white maxi dress?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 21.6% — above our launch gate.

When does demand for black and white maxi dress peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the black and white maxi dress niche?

Listings span $14.16–$163.44; the average listing price is $34.95 (sweet spot $15–$100). The average incumbent carries 1,262 reviews — the moat a new listing must climb.

black and white maxi dress

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but high returns (21.6%) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$34.95

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Good+33.0%

90-day search growth — must beat 0% to launch

Price range

Good$14.16–$163.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,261.54

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$35K

$35K/yr · 764K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad21.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black and white maxi dress is a $35K/yr Amazon United States market (764K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black and white maxi dress market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $44K–$52K; units × avg price
Conversion rate: 0.1%
Avg BSR: #2,767
Page quality: 0%
Prime: 98%
Sponsored: 91%
Out of stock: 1.7%
Avg brand age: 31 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

93 falling

Sellers

103

Top-5 brand share

39%

Top 20: 69%

Top-5 click share

12%

Top 20: 28%

Open market

58%

PRETTYGARDEN13%
GORGLITTER11%
SOLY HUX7%
BTFBM4%
Floerns4%
Milumia3%

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — +33.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top black and white maxi dress search terms

white and black dress91K/yr +40.8%0.1% conv.
black and white formal dress83K/yr -9.2%0.1% conv.
black and white maxi dress52K/yr +68.1%0.1% conv.
black and white summer dress29K/yr +189.3%0.1% conv.
black white dress43K/yr +44.4%0.1% conv.
black and white plus size dress47K/yr +11.5%0.2% conv.
black and white cocktail dress60K/yr -8.4%0.1% conv.
black and white graduation dress17K/yr +435.4%0.1% conv.
black and white floral dress28K/yr +56.3%0.1% conv.
plus size black and white dress37K/yr +24.8%0.1% conv.

All search terms

Top black and white maxi dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PRETTYGARDEN Womens 2026 Summer Spaghetti Strap Maxi Dress Stretch Bodycon Dress Color Block Fit and Flare Long Dresses (Black White Medium)

PRETTYGARDEN$36.374.4★506 rev

GORGLITTER Womens Formal Bodycon Maxi Evening Dress One Shoulder Sleeveless Cocktail Elegant Classy Dresses with Scarf Black and White Medium

GORGLITTER$35.503.2★41 rev

GORGLITTER Womens Formal Bodycon Maxi Evening Dress One Shoulder Sleeveless Cocktail Elegant Classy Dresses with Scarf Black and White Large

GORGLITTER$35.193.2★41 rev

dowerme Summer Dresses for Women 2026 Casual Ruffle Smocked Tiered A-Line Boho Floral Maxi Beach Sun Dress with Pockets(Black White Flower Medium)

dowerme$40.604.6★616 rev

Ninimour Cocktail Dress for Women Colorblock Bodycon Sleeveless Mini Dress Zipper Back Slit Elegant Party Work Dress-bw-L Blackwhite

Ninimour$35.004.3★134 rev

Newest

by launch date

dowerme Summer Dresses for Women 2026 Casual Ruffle Smocked Tiered A-Line Boho Floral Maxi Beach Sun Dress with Pockets(Black White Flower Medium)

dowerme$40.60616 rev

7mo ago

Floerns Womens Sleeveless Floral Print Sundress Halter Neck A Line Short Dress White and Black Medium

Floerns$26.09839 rev

7mo ago

SOLY HUX Womens Bow Wedding Guest Dress Off the Shoulder Short Sleeve A Line Flared Cocktail Party Mini Dresses Black and White Small

SOLY HUX$35.6711 rev

8mo ago

winkbay Womens Layered Ruffle Color Block Dress Cute Bow Tie Collared Short Sleeve A Line Mini Going Out Dresses Black and White Medium

winkbay$41.6010 rev

9mo ago

SweatyRocks Womens Twist Front V Neck Cow Print Long Dress Elegant 3/4 Ruffle Sleeve Cocktail Dresses Black and White Medium

SweatyRocks$37.1427 rev

9mo ago

What buyers say about black and white maxi dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“not too tight”

Comfort-Overall12%

“Super comfortable”

Shape/Style9%

“Super flattering”

Material Quality8%

“Good material”

Quality-Overall6%

“Flattering -and nice quality for the price”

Color4%

“the color is accurate”

Stretchability/Expandability/Elasticity3%

“Stretchy and comfortable”

Value For Money3%

“Good price”

Soft Feel2%

“it is definitely softer than I expected”

Pockets/Compartments2%

“Comfortable beauty with pockets”

What buyers complain about

Size-Overall23%

“Run large”

Material Quality9%

“Cheap Material”

Quality-Overall6%

“Quality is kinda cheap”

Color4%

“Color not black”

Chest Fit3%

“Tight in the chest”

Length2%

“that length is not flattering on me”

Advertised Vs Actual Product2%

“looks can be deceiving”

Shape/Style2%

“wasn't a good style for me”

Thickness2%

“Awesome for the summer material is a bit thin”

Waist Fit2%

“Too short waisted for me”

Top return reasons

Size-Overall38%

Chest Fit11%

Length10%

Material Quality9%

Waist Fit7%

Shape/Style4%

Hip Fit4%

Shoulder Fit3%

Advertised Vs Actual Product3%

Thin2%

Common questions

Is black and white maxi dress profitable to sell on Amazon United States?: The niche generates $35K/yr across 226 tracked products. 5 of 71 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the black and white maxi dress niche?: 93 brands and 103 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in black and white maxi dress?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 21.6% — above our launch gate.
When does demand for black and white maxi dress peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the black and white maxi dress niche?: Listings span $14.16–$163.44; the average listing price is $34.95 (sweet spot $15–$100). The average incumbent carries 1,262 reviews — the moat a new listing must climb.